Disney wins global streaming rights for Formula E races

Disney has secured the global streaming rights for Formula E races through a multi-year agreement, ensuring that all-electric motorsport events will be accessible to audiences across 144 territories via Disney+. In the United States, races will also be available on ESPN and ESPN+. This move underscores the growing importance of live sports content in retaining and engaging streaming subscribers, particularly among younger demographics. The partnership marks a significant expansion for Disney’s sports offerings, which already include select LALIGA football matches, NBA games, and the UEFA Women’s Champions League. Under the new deal, the 2026-27 Formula E season will consist of 21 rounds spread over 13 events, with races scheduled in major international cities such as Jeddah, Austin, Miami, Monaco, and Mexico City. The season is set to begin on December 18 in Jeddah and will conclude with the final race in Tokyo on July 25 of next year. Formula E, majority-owned by Liberty Global, is preparing to introduce its next-generation electric vehicle, the GEN4, described by the league as "the debut of the fastest and most technologically advanced electric racing car ever built." While the financial details of the agreement between Disney and Formula E have not been disclosed, the league emphasized that it intends to retain its existing broadcast television partnerships. Previously, Formula E had a broadcasting arrangement with CBS Sports, under which races aired on CBS, Paramount+, and The Roku Channel in the United States. The decision to partner with Disney comes amid increasing competition in the streaming market, where live sports content plays a crucial role in attracting and retaining viewers. With the rise of platforms offering exclusive sports programming, Formula E’s collaboration with Disney aims to enhance its global reach and visibility. The inclusion of Formula E on Disney+ is expected to bring a broader audience to the sport, leveraging the platform’s extensive user base and global distribution network. The 2026-27 season represents a pivotal moment for Formula E as it expands its presence into new markets and continues to innovate with cutting-edge technology. The addition of Tokyo as a host city highlights the sport’s ambition to grow its footprint in Asia, a region with a rapidly expanding interest in electric vehicles and sustainable technologies. The season’s schedule also reflects a strategic effort to balance high-profile locations with emerging markets, aiming to create a more diverse and inclusive fanbase. Formula E’s ongoing relationship with traditional broadcasters indicates a balanced approach to content distribution, ensuring accessibility across multiple platforms while maintaining established viewing habits. This strategy allows the league to cater to both casual viewers who prefer linear television and dedicated fans who opt for on-demand streaming services. As part of this multifaceted approach, the league will continue to explore opportunities for digital engagement, interactive features, and enhanced viewer experiences. With the introduction of the GEN4 cars, Formula E is poised to showcase the latest advancements in electric vehicle technology, further aligning the sport with global efforts toward sustainability and innovation. The partnership with Disney is anticipated to amplify these efforts, providing a platform for Formula E to educate and inspire audiences about the future of mobility and energy solutions. The upcoming season will serve as a test of how effectively the league can leverage its new streaming arrangements to drive growth and deepen its connection with fans worldwide.