Motorcycles: these are the 10 best-selling models in a red-hot market
The motorcycle market in Argentina continues to outperform the automotive industry, showing strong growth despite broader economic challenges. In July, 71,217 motorcycles were registered, marking a 3.4% increase compared to June and a 30.4% rise from the same month in the previous year, according to Acara. Traditional motorcycles accounted for nearly all registrations, with 69,894 units, while scooters, quadricycles, and tricycles made up smaller shares. The annual cumulative registration from January to July reached almost 512,000 units, surpassing the same period in 2025 by over 151,000 units. Buenos Aires Province led with 21,345 registrations, followed by Santa Fe, Tucumán, and Córdoba. Honda remained the top brand with 15,209 registrations, while the Wave 110S model was the most popular, registering 8,300 units.
The Argentine motorcycle market recorded its strongest performance in years during July 2026, with 71,217 vehicles registered, marking a 3.4 percent increase compared to June and a 30.4 percent rise over the same month in 2025. This growth contributes to a total of 511,986 registrations from January through July, representing a 41.9 percent surge compared to the previous year. The trend reflects sustained momentum, with the sector showing positive signs for the remainder of 2026, potentially surpassing 800,000 units sold by year-end. The sales figures highlight a clear preference for low-displacement motorcycles, with the top ten best-selling models all falling within the 150cc category, and many being 110cc variants. Among these, the Honda Wave 110S, Keller KN110-8, and Gilera Smash secured the top three positions in July’s rankings. These models exemplify the ongoing demand for affordable, practical transportation options, particularly among urban commuters and rural users alike. In terms of brand performance, Honda led the market in July with 15,209 registrations, celebrating its 48th anniversary in Argentina and two decades of local production. Gilera followed with 8,590 units, while Motomel, Keller, and Corven rounded out the top five with 8,186, 7,341, and 6,348 registrations respectively. When considering the cumulative sales from January to July, Honda maintained its lead with 98,130 units, significantly ahead of Gilera with 62,862, Motomel with 61,623, Keller with 53,516, and Corven with 46,206. The data underscores a consistent pattern of consumer behavior favoring smaller, cost-effective motorcycles. The Honda Wave 110S remained the top-selling model of the year with 50,695 units registered, followed by the Keller KN110-8 with 46,021, the Gilera Smash with 45,083, the Motomel B110 with 33,971, and the Corven Energy 110 with 29,456. These numbers reflect both the reliability and affordability of these models, which have become staples in the Argentine motorbike segment. The industry's robust performance can be attributed to several factors, including economic stability, government incentives, and a growing middle class seeking reliable mobility solutions. Additionally, the availability of locally produced models has played a crucial role in maintaining high sales volumes. The continued dominance of small displacement bikes suggests that consumers remain prioritizing value and utility over higher-performance alternatives. Looking forward, analysts predict that the sector will continue its upward trajectory, driven by sustained interest in compact, fuel-efficient vehicles. With the potential to exceed 800,000 units sold by the end of 2026, the motorcycle market appears poised for further expansion, reinforcing its position as one of Argentina's most dynamic automotive segments.
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