KRBTS member V has been appointed as the first global ambassador for Jinro, a leading South Korean soju brand owned by HiteJinro. This announcement marks a shift in the liquor advertising industry, which has historically favored female celebrities for soju campaigns. V's role includes promoting Jinro through a new promotional campaign, highlighted by a teaser video featuring him in an elevator with two-tone hair. HiteJinro stated that V aligns with their brand values and aims to enhance Jinro's global presence. Jinro recently celebrated its 25th consecutive year as the world's bestselling spirit, with overseas sales increasing by 9% in 2025. V already collaborates with several international brands.
Bias read (Center): The article discusses a cultural collaboration between a K-pop idol and a beverage brand, focusing on marketing strategies and industry trends. There is no mention of political issues, policies, or figures, making the content apolitical.
