Hybe, a major South Korean entertainment company, is launching its annual 'Next New Creator' audition program in 2026 to recruit new music producers. The initiative allows aspiring creators to work with various labels under Hybe Music Group, which includes well-known groups such as BTS, Seventeen, and others. The audition is open to anyone aged 19 or older, regardless of nationality, gender, or prior experience, and requires submission of demo recordings. Selected participants will receive a financial grant to support their creative development. This program has been running since 2016, when Hybe was known as Big Hit Entertainment.
Bias read (Center): The article discusses a corporate recruitment initiative by Hybe, focusing on its music production audition process. There is no mention of political figures, policies, or contentious issues. The content remains focused on the entertainment industry and does not exhibit any clear ideological framing





