JapanBrazil's top presidential candidates, Luiz Inácio Lula da Silva and Flávio Bolsonaro, are launching their campaigns with free television and radio advertisements, which remain influential despite the growth of social media. Experts note that these traditional media channels still shape public discourse and voter sentiment across Brazil's vast territory. With Lula, who is running for a fourth non-consecutive term, closely matched against Flávio Bolsonaro, the son of former president Jair Bolsonaro, analysts predict a highly contentious campaign. Political consultants warn that the current race could be even more aggressive than the 2022 election, which was marked by intense rhetoric. Campaign ads are free for all parties, with airtime based on coalition size and legislative representation, ensuring a level playing field. While traditional ads may become more informal due to social media trends, they remain a critical medium for older voters who prefer them over digital platforms.
Bias read (Center): The article presents a balanced overview of the campaign dynamics, citing expert opinions without overtly favoring either candidate. It discusses both the traditional media's continued relevance and the evolving influence of social media, while maintaining neutrality in its framing of the political争
