The article explores how social media, particularly platforms like Instagram and YouTube, is influencing food culture in Kerala, India. It highlights how young people, including Gen Z, are using social media to discover restaurants and cuisines, often influenced by visually appealing food content. This trend extends beyond youth, affecting people of all ages who rely on online recommendations and culinary inspiration for both dining out and home cooking. While social media has revived interest in traditional Keralan dishes and heritage cuisine, it also raises concerns about unrealistic expectations created by edited or highly curated visuals. Experts note that authentic quality remains crucial for restaurant success despite digital exposure.
Bias read (Center): The article presents a balanced view of social media's impact on food culture without overtly favoring any ideological stance. It discusses both positive effects, such as increased awareness of traditional foods, and potential downsides, like unrealistic expectations. The tone remains neutral, with






