The Bharatiya Janata Party (BJP) has intensified its online campaign against the Indian National Congress by using memes and satire on social media platforms. This approach is part of a broader strategy aimed at engaging younger audiences and countering the opposition's digital presence. The BJP emphasized that while their social media tactics may evolve, their fundamental ideological stance remains consistent. This development highlights the increasing role of digital content in political campaigns in India.
Bias read (Center): The article reports on the BJP's social media strategy without taking a clear stance or showing bias toward either party. It presents the information neutrally, focusing on the strategic move rather than endorsing or criticizing it.





