BancoEstado strengthens the value proposition of its profit ecosystem and the relationship with its customers

BancoEstado has expanded its ecosystem of benefits aimed at enhancing customer relationships and delivering added value through its payment methods. The bank announced new initiatives designed to provide clients with greater access to services and experiences across multiple areas of daily life, including health, entertainment, food, travel, and more. These efforts align with BancoEstado’s long-term vision of strengthening client engagement and offering solutions that meet real-world needs beyond traditional financial products. The expansion includes a strategic partnership with JetSMART, a Chilean airline, which introduces discounts and special offers for customers using BancoEstado's payment cards. This alliance represents a key step in BancoEstado’s broader strategy to build lasting relationships with clients by providing tangible benefits that enhance their everyday experiences. The initiative aims to recognize the trust millions of customers place in the bank while expanding opportunities for them to access relevant services and experiences through their preferred payment methods. The new program covers a wide range of travel-related benefits, including discounts on baggage (both carry-on and checked luggage), pet-in-cabin services, and seat selection. These discounts apply to all BancoEstado cardholders, ranging from users of the CuentaRUT account to holders of the Visa Smart + credit card. Customers can access these benefits directly through the JetSMART website without needing to register for additional programs. During the booking process, they must enter a promotional code consisting of the first six digits of their BancoEstado card, ensuring the discount applies to the specific payment method used at checkout. This move underscores BancoEstado’s commitment to creating an integrated ecosystem of benefits that supports clients throughout different aspects of their lives. Rather than focusing solely on isolated promotions, the bank emphasizes building a comprehensive network of partnerships and services that add value to each interaction. The goal is to foster loyalty by making banking services more than just transactional tools, transforming them into platforms that support personal and professional well-being. The partnership with JetSMART is part of a larger effort to improve customer experience and satisfaction. By incorporating travel benefits into its offerings, BancoEstado seeks to address the diverse needs of its clientele, particularly those who frequently travel or may consider doing so in the future. The inclusion of pet-in-cabin options and flexible seating choices reflects an understanding of modern consumer preferences, aiming to make travel more convenient and personalized. Customers can take advantage of these benefits immediately through the JetSMART website. The ease of access, requiring only a simple code entry during the purchase process, ensures that the discounts are both practical and user-friendly. This approach aligns with BancoEstado’s focus on simplifying interactions and reducing barriers to accessing valuable services. The introduction of this new benefit system follows a series of recent enhancements aimed at improving the overall customer experience. These include updates to digital banking platforms, expanded mobile app features, and increased investment in customer service infrastructure. Each of these developments contributes to a broader objective: positioning BancoEstado as a trusted partner in managing both financial and lifestyle needs. As part of its ongoing strategy, BancoEstado continues to explore new alliances and innovations that will further enrich its ecosystem of benefits. Future announcements are expected to highlight additional services and partnerships that reflect the evolving expectations of its customer base. For now, the integration of JetSMART benefits marks a clear step forward in reinforcing the bank’s position as a leader in customer-centric banking practices.