A car that breaks down borders: More than four million Europeans have chosen this SUV

Nissan’s Qashqai has surpassed four million units sold across Europe, solidifying its position as one of the continent's most successful SUV models. Launched in 2006, the Qashqai has evolved into one of Nissan’s biggest successes, helping define the modern crossover segment. The vehicle combines elevated seating, practicality of a traditional car with the versatility of an SUV, offering a winning combination for European buyers. Over nearly two decades and three generations, the Qashqai has continuously adapted to meet customer needs. During this time, Nissan introduced numerous technological innovations that have kept the model among the top performers in its class. Among these features is the e-POWER powertrain system, which provides the driving experience of an electric vehicle without requiring plug-in charging. Additionally, the model includes a range of safety and assistance systems designed to enhance both comfort and security. The popularity of the Qashqai is further evidenced by more than 110 international awards, including over 20 “Car of the Year” titles on various markets. These accolades highlight the model’s consistent appeal and performance. In celebration of this milestone, Nissan engineers from its European Technical Centre (NTCE) have created a series of educational videos titled “Wait, My Qashqai Does What…?” aimed at helping owners discover features they might not have fully utilized. These videos offer practical advice on adjusting driver assistance systems, simplifying parking, organizing cargo space, and using the intelligent key and other advanced functions of the vehicle. The initiative reflects Nissan’s commitment to supporting customers and maximizing their experience with the Qashqai. When it debuted almost 20 years ago, the Qashqai revolutionized the automotive landscape by introducing a concept that combined the strengths of an SUV with the practicality of a traditional family car. It became synonymous with this hybrid approach, setting a new standard for crossovers. Today, the model continues to rely on the same values that made it popular, safety, practicality, comfort, and advanced technology. The latest generation of the Qashqai brings a host of technologies that make driving easier and more enjoyable. The e-POWER system stands out, providing the efficiency of an electric vehicle without the need for plugging in. According to manufacturer data, the Qashqai can travel over 1,200 kilometers on a single tank of fuel, achieving an average consumption of just 4.3 liters per 100 kilometers. The ProPILOT system also enhances the driving experience, making highway and city driving more convenient. Connected services and digital technologies further elevate the level of practicality and connectivity available in the vehicle. The Qashqai is also notable for its large cargo capacity, making it an attractive choice for families and drivers who prioritize daily functionality. The Qashqai is largely developed and produced within Europe. Its design originates from Nissan’s design center in London, while engineering takes place in technical centers in Cranfield and Barcelona. Manufacturing occurs at Nissan’s Sunderland plant in the United Kingdom. Throughout each new generation’s development, Nissan engineers work closely with customers, analyzing feedback, media tests, and focus group results to ensure the model better meets the needs of European drivers. With four million units sold, it is clear that the Qashqai has found a formula for success that continues to attract a large number of buyers across Europe. This achievement underscores the model’s enduring relevance and adaptability in a rapidly changing automotive market.