An Australian journalist spent weeks traveling through Europe, but what she found most fascinating was a town in Croatia.

An Australian journalist has spent a week traveling through Europe, with the Croatian city of Zadar leaving the strongest impression. The travel writer, who wrote the piece for Business Insider, highlighted Zadar as the standout destination among her five-day journey across several European cities. Emma Ruben had been planning her trip for months, researching popular destinations online and on social media. Her list included iconic landmarks such as Rome’s Colosseum, Paris’s Eiffel Tower, and the Swiss Alps. However, she admitted that Zadar surpassed all her expectations. She praised the city for offering a perfect blend of active relaxation and a laid-back atmosphere, noting that she would have liked to stay longer. Ruben was particularly impressed by the hospitality of locals. Normally, she relies on the internet for information during travels, but in Zadar, residents offered assistance even before she asked. For example, a tour guide recommended restaurants and other attractions after a day trip. She also recalled a moment when she and her partner tried to take a photo by the sea, and a passerby approached them, offered help, and pointed out the best spot for photography. These small gestures made her trip feel more authentic and enjoyable. She also praised the cleanliness of the coastline and suggested boat excursions to nearby islands, where visitors can swim and snorkel. One highlight of her visit was a meal at Kali, a local restaurant on the island of Ugljan, where she sampled freshly prepared seafood and other regional specialties. For travelers considering a stay in Zadar, Ruben recommended Kolovare Beach, located about 15 minutes' walk from the old town center. She visited the city shortly after the peak tourist season, which meant fewer crowds and allowed her to enjoy the local skate park without the usual hustle. Comparing Zadar to other European cities she had visited, Rome, London, and Dubrovnik, she noted that the pressure of crowded spaces and rigid schedules often made those trips stressful. In contrast, Zadar allowed her to move at her own pace. She wandered through the historic core of the city, explored remnants of Roman times, and visited the market without feeling rushed. At the end of her trip, Ruben concluded that Zadar is an excellent choice for anyone seeking a mix of cultural and historical sites, top-tier cuisine, seaside activities, and a relaxed atmosphere. She emphasized that the ability to explore the city without a strict itinerary or time constraints was one of its greatest advantages.