BAThe article reports that Apple is expected to unveil its new iPhone 18 Pro series along with a potential 'iPhone Ultra' model during a September event. The information comes from Bloomberg reporter Mark Gurman, who suggests Apple will follow its usual release schedule, likely launching the new line on September 8th, though September 9th remains a possibility. If the event takes place on September 9th, pre-orders could begin on September 10th, with the new iPhones potentially available later that month. The article also notes that Apple has recently raised prices for several products, and there are rumors that the iPhone 18 Pro lineup may carry higher price tags than previous models.
Bias read (Center): The article discusses product launch schedules and pricing trends related to Apple's upcoming iPhone models. It does not involve political issues, public policy, or contentious social topics. The framing is neutral, focusing on market trends and corporate strategy rather than taking a partisan or sl
