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Apple to launch 5 new iPhone models to gain market share amid memory crunch
Japan💻 Technologyyesterday

Apple to launch 5 new iPhone models to gain market share amid memory crunch

Apple is preparing to release at least five new iPhone models in the second half of 2026 and early 2027, including a greater number of foldable smartphones than initially anticipated. This expansion aims to increase Apple's market share amidst a global shortage of smartphone components. Industry sources indicate that Apple holds stronger negotiating power compared to its competitors in acquiring essential smartphone chips and parts. The company has raised its production target for its first foldable phone to approximately 10 million units.

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Nikkei Asia logoNikkei AsiaIndependent🔒Center
Apple to launch 5 new iPhone models to gain market share amid memory crunch

Apple is preparing to release at least five new iPhone models in the second half of 2026 and early 2027, including a greater number of foldable smartphones than initially anticipated. This expansion aims to increase Apple's market share amidst a global shortage of smartphone components. Industry sources indicate that Apple holds stronger negotiating power compared to its competitors in acquiring essential smartphone chips and parts. The company has raised its production target for its first foldable phone to approximately 10 million units.

Bias read (Center): The article discusses technological developments and market strategies related to Apple's product launches. It does not involve political figures, policies, or contentious issues, making it apolitical in nature.

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