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12% of successful scams in 2025 used AI or deepfakes, according to poll of U.S. adults
United States🏛️ PoliticsCenter6 days ago

12% of successful scams in 2025 used AI or deepfakes, according to poll of U.S. adults

A new Gallup and Stop Scams Alliance survey reveals that 12% of successful scams in the U.S. in 2025 involved AI or deepfakes, according to self-reported data from 5,173 U.S. adults. The study estimates that Americans lost approximately $68 billion to scams last year, a figure significantly higher than the $17 billion reported to the Federal Trade Commission. Stop Scams Alliance founder Ken Westbrook emphasized the growing threat of AI-enhanced fraud, noting that organized criminals are leveraging technology to scale their operations. Interpol has also raised concerns about the increasing sophistication of global financial fraud enabled by AI. Additionally, AI companies such as OpenAI have documented cases where their platforms were misused for fraudulent activities, including fake 'scam recovery' services. The survey highlights a significant gap in understanding the true scope of scamming in the U.S., as there is no regular national measurement system for scam prevalence.

The recent Gallup survey reveals a significant decline in American pride, marking a 25-year low. According to the findings, only 33 percent of U.S. adults expressed "extreme" pride in being American, while 20 percent felt "very" proud. These figures contrast sharply with previous decades, where national pride was generally higher. This drop comes just days before the nation celebrates its 250th anniversary, adding a layer of irony to the timing of the survey's release. The survey, which asked respondents to rate their level of pride, indicates a growing sense of disillusionment or detachment from the nation's identity.

The survey's timing coincides with broader societal shifts, including political polarization, economic challenges, and cultural changes. While the exact causes behind the decline in pride remain unclear, experts suggest that factors such as increasing inequality, political divisiveness, and a perceived erosion of traditional values may contribute to the trend. The Gallup poll, known for its rigorous methodology and large sample size, provides a reliable snapshot of public sentiment. However, the implications of such a shift in national pride raise questions about the long-term health of democratic institutions and collective identity.

Simultaneously, another critical issue has emerged regarding the use of artificial intelligence in fraudulent activities. A joint report by Gallup and the Stop Scams Alliance highlights that 12 percent of successful scams in 2025 utilized AI or deepfake technology. This figure, although seemingly modest, underscores a troubling trend as AI becomes increasingly accessible and sophisticated. The report notes that detecting AI-driven scams is challenging due to the technology's ability to mimic genuine interactions convincingly. This poses a serious threat to both individuals and society at large, particularly as scammers exploit the tool to deceive and defraud unsuspecting victims.

The financial impact of these scams is staggering. The report estimates that Americans collectively lost $68 billion to scams in 2025, a figure that far exceeds the amount reported by the Federal Trade Commission. This discrepancy suggests that many incidents go unreported, highlighting a critical gap in the current system for tracking and addressing fraud. The Stop Scams Alliance, led by CEO Ken Westbrook, emphasizes the need for improved data collection and resource allocation to combat this growing problem. He argues that the lack of comprehensive measurement hampers efforts to understand the full scope of the issue and develop effective countermeasures.

Among the most vulnerable groups identified in the survey are lower-income individuals, people of color, and those without college degrees. These demographics face heightened risks due to limited access to technological resources and education about emerging threats. The report includes a detailed account of a real-life incident involving a woman who fell victim to a scam that mimicked law enforcement. Her story illustrates the psychological manipulation and technical sophistication employed by modern scammers, emphasizing the urgent need for public awareness campaigns and better protective measures.

The rise of AI-powered scams is part of a larger pattern of technological advancement outpacing regulatory frameworks. As AI continues to evolve, so too do the methods used by criminals to exploit it. The FBI has observed a notable increase in complaints related to deepfake videos, indicating that this form of deception is becoming more prevalent. Experts warn that without proactive policies and public education, the situation could worsen, leading to more widespread financial loss and eroded trust in digital systems.

Looking forward, the challenge lies in balancing innovation with security. Policymakers, tech companies, and consumer advocates must collaborate to create robust safeguards against AI-driven fraud. This includes investing in cybersecurity infrastructure, promoting digital literacy, and ensuring that victims have access to support and legal recourse. The findings from the Gallup and Stop Scams Alliance report serve as a wake-up call, urging a renewed commitment to protecting citizens from the evolving landscape of cybercrime. As the nation reflects on its past and contemplates its future, addressing these pressing issues will be essential to maintaining public confidence and social cohesion.

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Go to the primary sources (5)

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3 reports

The Hill logoThe HillIndependentCenterFactual 95Objective 807 days ago
American pride hits 25-year low: Gallup

A recent Gallup poll reveals that American pride has reached a 25-year low, with only 33% of U.S. adults expressing 'extreme' pride in being American and 20% stating they are 'very' proud. The findings were released just before the United States celebrates its 250th anniversary. The survey indicates that a significant portion of respondents feel only 'moderately proud' or less, highlighting a notable decline in national pride over the past quarter-century.

Bias read (Center): The article presents factual data from a Gallup survey without overtly emphasizing any particular political perspective. It reports on a trend in national sentiment without taking a clear ideological stance, thus maintaining a balanced framing.

Why these scores (Factual 95 · Objective 80): Accurately reflects the primary source data, including the 12% AI scam statistic and $68B loss. Provides additional context about detection challenges and demographic risks. Maintains a neutral tone overall.

NBC News logoNBC NewsIndependentCenterFactual 85Objective 706 days ago
12% of successful scams in 2025 used AI or deepfakes, according to poll of U.S. adults

A new Gallup and Stop Scams Alliance survey reveals that 12% of successful scams in the U.S. in 2025 involved AI or deepfakes, according to self-reported data from 5,173 U.S. adults. The study estimates that Americans lost approximately $68 billion to scams last year, a figure significantly higher than the $17 billion reported to the Federal Trade Commission. Stop Scams Alliance founder Ken Westbrook emphasized the growing threat of AI-enhanced fraud, noting that organized criminals are leveraging technology to scale their operations. Interpol has also raised concerns about the increasing sophistication of global financial fraud enabled by AI. Additionally, AI companies such as OpenAI have documented cases where their platforms were misused for fraudulent activities, including fake 'scam recovery' services. The survey highlights a significant gap in understanding the true scope of scamming in the U.S., as there is no regular national measurement system for scam prevalence.

Bias read (Center): The article presents factual findings from a survey and includes quotes from multiple stakeholders, including a nonprofit organization and international law enforcement. There is no overt ideological framing, and the content remains focused on presenting data and expert opinions without clear bias.

Why these scores (Factual 85 · Objective 70): Factually aligned with the primary source, accurately citing the $68B loss and 12% AI scam statistic. However, the article includes strong quotes from a spokesperson that may introduce bias. The emotional language about 'organized crime' adds subjective interpretation.

The Hill logoThe HillIndependentCenterFactual 0Objective 06 days ago
AI, deepfakes used in 12 percent of successful scams: Survey

A joint report by Gallup and the Stop Scams Alliance revealed that 12% of successful scams in 2025 involved artificial intelligence or deepfakes, though the true figure may be higher due to detection challenges. The study highlights that older adults are particularly vulnerable to such scams, with nearly 90% expressing concern about AI-enabled fraud. According to the report, 15.1 million Americans were victims of scams last year, resulting in an estimated $68 billion in losses. Fraudulent websites were the most common scam method, followed by advance payment scams and fake investment opportunities. The findings are based on a Gallup survey of 5,173 U.S. adults conducted between January 8 and February 18.

Bias read (Center): The article presents factual data from reputable sources without overtly favoring any political perspective. It discusses the rise of AI-related scams and their impact on various demographics but does not take a stance on policy responses or assign blame to specific groups or entities.

Why these scores (Factual 0 · Objective 0): Irrelevant to the primary source topic of scams. Focuses on consumer perception of AI branding, not related to scam statistics or financial impacts mentioned in the primary source.

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