Chanel puts heritage on the runway by buying world's oldest shirtmaker, Charvet

The NationalStrankarsko povezanSredinavčeraj

French luxury fashion house Chanel has acquired Charvet, the world's oldest shirtmaker, founded in 1838. Charvet, known for crafting bespoke and ready-to-wear shirts, has historically dressed notable figures like Winston Churchill and Karl Lagerfeld. The acquisition comes after Chanel's creative director Matthieu Blazy incorporated Charvet-made shirts into his spring/summer 2026 collection, blending masculine and feminine aesthetics. This move aligns with Chanel's tradition of integrating menswear elements, a practice pioneered by Coco Chanel. The purchase places Charvet under Chanel's broader portfolio, which includes several other specialized manufacturing firms. Chanel has also invested in smaller ateliers that supply haute couture components, forming the 19M collective to preserve artisanal craftsmanship.

Ocena pristranskosti (Sredina): The article presents a factual account of Chanel's business decision to acquire Charvet, focusing on the historical and cultural significance of the brands involved. It does not take a clear ideological stance, nor does it emphasize any particular political agenda. The narrative remains neutral, rel

The NationalStrankarsko povezanSredinapred 5 dnevi

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