Renault prodaja svoje avtomobile v obrokih in na ničelno stopnjo, da bi ponovno aktiviral trg

Renault has introduced zero-interest financing options for its vehicles in Argentina, aiming to stimulate sales during the second half of the year. The move comes amid a decline in car purchases through installment plans compared to the same period in 2025, although credit-based transactions still account for a substantial portion of the market. From January to May, 116,087 zero-kilometer vehicles were financed, representing 42.4% of all registrations, according to data from the Argentine Automobile Dealers Association (Acara). This indicates that nearly four out of every ten new cars sold during this period were purchased using some form of credit, highlighting the continued importance of financing in sustaining sales despite a 9.9% drop in overall market volume for the first six months of the year. In response to these trends, Renault, one of seven automakers that exceeded 20,000 units sold between January and June, unveiled its financing terms for July. These include zero-rate (TNA) options for 12-month periods. Among the models offered, the Renault Kwid stands out as the most affordable zero-kilometer vehicle in the Argentine market. It is available with zero interest rates over 18 months. Additionally, the brand offers financing at zero rate for 24 months for the Renault Kardian, a B-SUV model, and the Renault Arkana, a compact crossover SUV. For other models, such as the Renault Koleos, which was recently launched, Renault maintains preferential rates that vary depending on the specific model and the amount being financed. The pricing list for Renault’s July lineup shows an average increase of 1.5% compared to June, slightly below the latest inflation rate. However, some models retained their previous prices, while others saw increases of up to 2.7%. The updated price list includes several variants, including the Renault Koleos Techno, which features advanced technology and design elements. To further support customer acquisition, Renault’s dealership network is offering incentives of up to $2 million for the Renault Kardian, $5 million for the Renault Arkana, and $12 million for the Renault Koleos Techno. These financial strategies reflect Renault’s broader efforts to adapt to the current economic conditions in Argentina, where purchasing power and consumer confidence remain volatile. By providing flexible payment options and attractive discounts, the company aims to make its vehicles more accessible to a wider range of buyers. The introduction of zero-interest financing aligns with industry practices in markets facing high inflation and limited access to traditional banking services. Renault’s initiatives come at a time when the automotive sector continues to navigate challenges related to currency fluctuations, supply chain disruptions, and shifting consumer preferences. The brand’s focus on affordability and ease of purchase underscores its commitment to maintaining competitiveness in a challenging environment. With the launch of new models and enhanced financing options, Renault seeks to position itself as a reliable choice for consumers looking for value and flexibility in their vehicle purchases.