ALESTO PREDSTAVLJA NOVO VIZUALNO PODOBO

Alesto Unveils New Visual Identity Komenda, July 13, 2026, Alesto, a well-known brand specializing in nuts and dried fruits, is undergoing a strategic transformation. At the heart of this change is the creation of a new, recognizable brand identity. Alesto is evolving from a traditional product-based brand into a modern one focused on enjoyment. With a clearer profile and a redesigned packaging, Alesto sets new standards. The new concept emphasizes quality, comfort, and mindful consumption, placing the entire range at the center of conscious eating. The brand positions itself as a contemporary lifestyle brand suitable for any occasion. Whether it's a quick energy boost before training, a natural snack during work hours, or relaxation at a café with one’s favorite series, Alesto offers a variety of products designed for everyday moments. The carefully selected assortment includes natural and raw nuts, creative mixtures, and premium dried fruits. Sebastian Hein, head of the Alesto brand at Lidl Stiftung & Co. KG, stated, “With the development of the Alesto brand, we create a lifestyle brand that embodies the joy of snacking and impresses customers with its diverse range. We aim to simplify daily life through varied products and enjoyable experiences. In doing so, we remain committed to transparency, reliability, and quality, values that form the foundation of our trust.” A key focus of the new Alesto is plant-based proteins and planetary health diet guidelines. This transformation is directly linked to Lidl’s ambitious sustainability goals. The strategy promotes plant-based alternatives and strengthens awareness of balanced and sustainable eating. Lidl relies on scientific guidelines from the Planetary Health Diet model. One of the company’s main objectives is to increase the share of plant-based protein sources sold to 20 percent compared to animal-based sources by 2030. As the basis of the brand’s offering, Alesto features rich sources of unsaturated fatty acids, plant-based proteins, and fiber, making them ideal choices for a balanced and healthy snack. For example, almonds are an excellent source of omega-3 fatty acids, while hazelnuts and Indian nuts are natural sources of magnesium. Alesto thus combines small daily moments of enjoyment with additional value for balanced nutrition. Production is carried out in Germany, with Solent Rheine at the core of manufacturing. High-quality standards are maintained through expert procurement teams and state-of-the-art production technology. Most of the fruits used in Alesto are sourced, partially processed, and packaged in modern facilities operated by Solent in Rheine and Übach-Palenberg, Germany. Since these plants are part of the Schwarz group, most steps in the production process, except for cultivation, remain within the Schwarz group. Highest quality standards and optimized production processes ensure that fresh, top-quality snacks always reach store shelves. With the renewed look of Alesto, the brand clearly signals its direction for continued growth and builds stronger emotional connections with consumers who care about health without compromising on taste and mindful eating. The new visual identity is showcased in a multi-channel campaign that blends facts about quality with humorous everyday situations. The campaign and advertising materials can be viewed at the following link: https://www.lidl.si/c/alesto/s10092731.