Pred odlučujuću sjednicu: Koji su planovi za oporavak VW-a na stolu

A critical meeting looms for Volkswagen AG as its supervisory board prepares to deliberate over the automaker's restructuring plan. The discussions come amid mounting pressure from the Porsche and Piëch families, who hold more than half of the voting shares in the company. These two major shareholders are pushing for drastic cost-cutting measures, which could have far-reaching implications for thousands of employees across Europe’s largest carmaker. The meeting follows a previous presentation of the proposed restructuring strategy by Volkswagen CEO Oliver Blume in early July. His plan includes significant job cuts and outlines the closure of several production sites by specific dates, Emden and Zwickau by 2031, Hannover by 2032, and Neckarsulm by 2034. The proposal has sparked concern among workers, many of whom fear losing their jobs. Despite the initial presentation, little appears to have changed in the detailed 200-page document prepared by the executive board. Three distinct approaches are reportedly under consideration during the upcoming discussions. The most stringent option comes from representatives of the Porsche family, who advocate for rapid and severe reductions. According to reports, the management board suggests spinning off the Volkswagen brand and the component division into separate subsidiaries, effectively transforming the group into a holding company. This move aims to reduce political influence within the firm, a long-standing issue given the involvement of the SPD-led government of Lower Saxony, which holds a 20 percent stake in Volkswagen. Lower Saxony’s government, represented by members of the supervisory board including Minister President Olaf Lies and his deputy Julia Willie Hamburg, opposes plant closures. While acknowledging the urgent need for action, they argue against shutting down facilities outright. Lies has also called upon both the German federal government and the European Union to impose tariffs on hybrid vehicles imported from China, citing the growing threat posed by Chinese competitors in the electric vehicle market. The challenges facing Volkswagen extend beyond internal restructuring. The Chinese market, once a key growth area for the company, has been shrinking, while Chinese automakers are gaining ground in Europe with their advanced electric vehicle technologies. According to a recent study by consulting firm Horváth, based on responses from 1,000 industry managers, the shift toward electromobility is set to transform from a growth segment to a core volume segment in the European market within the next three years. This underscores the necessity for Volkswagen to adapt quickly to remain competitive. The supervisory board will meet on Thursday before convening again on Friday. The Thursday session will include representatives from the Porsche family, labor unions, the state of Lower Saxony, and other stakeholders. On Friday, the full supervisory board will gather to review the restructuring plan. The outcome of these meetings will determine whether the proposed measures proceed, potentially reshaping Volkswagen’s future direction and impacting its workforce significantly. The stakes are high for all parties involved. The Porsche and Piëch families seek swift implementation of their vision for the company, while labor groups and regional governments push back against immediate closures. Meanwhile, Volkswagen faces increasing competition from emerging players in the global automotive sector, particularly in the rapidly evolving field of electric mobility. The decisions made in the coming days will shape not only the company’s immediate path forward but also its long-term viability in an increasingly challenging market landscape.