Svjetsko prvenstvo u nogometu donijet će ekonomiji Sjeverne Amerike devet milijardi dolara.

The 2026 FIFA World Cup, hosted jointly by the United States, Canada, and Mexico, is set to bring significant economic benefits to North America, according to recent analyses. The tournament, which will feature 48 teams playing 104 matches across 16 host cities, is anticipated to attract approximately six million visitors, including around two point six million international tourists. This marks the largest-ever World Cup in terms of scale and participation, with the potential to generate nearly nine billion U.S. dollars in additional economic activity within the region during June and July 2026.

According to the latest analysis conducted by Allianz Trade, the economic impact of the World Cup will primarily stem from tourist spending. Visitors are projected to spend about eight billion dollars on accommodation, hospitality services, transportation, shopping, and entertainment. Of this amount, approximately six point eight billion dollars is expected to come from foreign visitors, while the remainder will support domestic consumption. Additionally, airline companies anticipate revenue increases of up to one billion dollars, with similar amounts allocated to security operations.

The United States is expected to benefit most from the economic boost, with an estimated five point four billion dollars in added economic activity. Mexico and Canada follow, contributing one point four billion and one point two billion dollars respectively. These figures highlight the substantial financial opportunities presented by hosting such a large-scale international sporting event.

Despite these impressive numbers, analysts note that the macroeconomic impact of the World Cup relative to the size of the economies of the host countries will remain relatively modest. The tournament is projected to increase the U.S. GDP by roughly six point one billion dollars, Mexico’s GDP by one point seven billion dollars, and Canada's GDP by one point three billion dollars. While these contributions represent a notable boost, they are considered minor in the context of each country's overall economic growth.

The tourism sector is expected to see the greatest gains, with hotels in host cities anticipating occupancy rates between 90% and 95%. Accommodation prices have already seen an increase of between fifteen and twenty percent following the announcement of the tournament schedule. Airlines, hospitality businesses, retail, and entertainment industries are also expected to experience significant revenue growth due to increased visitor spending.

Analysts from Allianz Trade suggest that while the World Cup will provide a strong short-term stimulus to demand, its long-term effect on economic development is likely to be limited. The extent of the final economic impact will depend heavily on the quality of organization, infrastructure, and the effectiveness of collaboration among the three host nations. Success in managing logistics, ensuring public safety, and delivering a seamless experience for fans will play crucial roles in maximizing the economic benefits.

From a sports perspective, the quarterfinal matches of the 2026 World Cup are scheduled as follows: France vs Morocco on July 9th, Spain vs Belgium on July 10th, Norway vs England on July 11th, and Argentina vs Switzerland on July 12th. These matches will serve as pivotal moments in the tournament, potentially setting the stage for the eventual champions.

As preparations continue, the focus remains on ensuring that the event not only delivers thrilling football but also contributes positively to the local economies of all participating nations. With millions of visitors expected to attend, the success of the 2026 World Cup could serve as a model for future large-scale international events.