Shakira će donirati dio zarade od aiDai Dai za obrazovanje djece nakon finala Svjetskog prvenstva 2026

Shakira will donate a portion of the profits from her song “Dai Dai” to early childhood education following the 2026 FIFA World Cup final. The announcement was made after she performed during the halftime show at the final match, which took place on Sunday, July 19, 2026. This marked a historic moment for the Colombian singer, who became the first woman to perform at a World Cup final halftime show. Her performance included the release of the official anthem of the tournament, “Dai Dai,” which was sung alongside Nigerian artist Burna Boy, Ugandan group the Ghetto Kids, and the PS22 Chorus. The event, hosted by Coldplay’s Chris Martin, was part of a collaboration with the FIFA Foundation for Education and Global Citizen. The performance was a highlight of the 2026 World Cup, which was held in the United States, Canada, and Mexico. Shakira, dressed in a custom-designed outfit by Roberto Cavalli featuring Swarovski crystals, returned to the stage in a bold fashion statement. The ensemble was crafted by Fausto Puglisi, the designer behind her iconic look during the 2010 World Cup in South Africa. Her appearance drew widespread attention, reinforcing her status as one of the most influential pop icons of her generation. In addition to her performance, Shakira announced a partnership with Global Citizen and FIFA to support educational initiatives aimed at children in vulnerable communities. A portion of the royalties from “Dai Dai” will be donated to the FIFA Foundation for Education. Sony Music has also pledged to match the first $250,000 raised through donations. Furthermore, Shakira promised to contribute one dollar for each ticket sold during her “Las Mujeres Ya No Lloran” tour to the same cause. These efforts underscore her commitment to using her platform for social impact. “Dai Dai” quickly became a global hit, reaching number one on music charts worldwide. It followed in the footsteps of Shakira’s previous success, making her the first artist to achieve the top spot on Spotify in both English and Spanish. The track also topped the Global Top 200 chart on Billboard. The song achieved international acclaim, leading the charts in countries such as France, Germany, Austria, the Netherlands, Switzerland, South Korea, Sweden, Norway, the United Arab Emirates, Belgium, and Spain. Its popularity extended beyond music charts, with its music video maintaining the number one position on YouTube for eight consecutive weeks and surpassing 400 million views. The success of “Dai Dai” highlights the growing influence of Latin artists on the global stage. As the 2026 World Cup drew millions of viewers, Shakira’s performance and subsequent charitable contributions reinforced her role as a cultural ambassador. Her decision to align with educational causes reflects a broader trend among celebrities using their fame to address pressing societal issues. With the World Cup drawing to a close, the focus shifts to the long-term impact of these initiatives, particularly in improving access to quality education for underprivileged children around the world.