"Matarella, nemoj okrenuti leđa Roggeru, posljednja dva nisu završila dobro".

A political controversy has erupted in Italy over a provocative social media post by the centrist party Azione, which criticized President Sergio Mattarella for allegedly turning his back on Mario Roggero, a jeweler convicted of killing two robbers during a break-in. The post, shared via TikTok, drew sharp criticism for its tone and content, with many accusing the party of disrespecting the head of state and exploiting sensitive issues for political gain. The incident centers around Roggero, who was sentenced to 14 years in prison after a court ruled he acted in self-defense when he shot dead two armed robbers in his shop in Grinzane Cavour in 2019. His case has become highly politicized, with the center-right pushing for a pardon or reduced sentence, arguing that the conviction is disproportionate. Meanwhile, the left-wing opposition, including Azione, has taken a different stance, emphasizing ideological positions over public sentiment. Azione's social media campaign, however, has drawn particular scrutiny. A video posted on TikTok included the phrase, "President Mattarella, please don't turn your back on Mario Roggero. The last two who did that didn’t end well," accompanied by images of Roggero and supporters from the center-right. This message, critics argue, crosses into disrespectful territory by referencing individuals who have died, potentially undermining the dignity of the presidency. The video, which gained significant traction online, highlights a broader trend of using social media platforms to influence public opinion. While Azione maintains a balanced position publicly, its approach on TikTok has been perceived as crude and lacking in decorum. The choice to focus on TikTok, a platform primarily used by younger audiences, further amplifies concerns about the appropriateness of the messaging strategy. The controversy has sparked debate among Azione’s potential voter base, particularly small business owners and professionals who might align with the party. Many of these individuals understand the risks associated with running a business, having faced similar threats themselves. They view the situation differently from the party’s approach, emphasizing the need for empathy and understanding rather than divisive rhetoric. Meanwhile, the case of Mario Roggero has generated unprecedented attention on social media. Data collected from TikTok and Instagram show that videos related to Roggero have amassed over 39 million views. One video alone received more than 1.6 million likes and 78,000 comments, reflecting the intense public interest in the case. These figures underscore how deeply the issue resonates with Italians, even beyond traditional media consumption. The impact of social media on public discourse is becoming increasingly evident. Online interactions, such as likes, comments, and shares, provide valuable insights into societal attitudes and preferences. As more people rely on social media for information, the significance of these metrics grows, influencing both public perception and policy discussions. Furthermore, the 344 reviews on the Google My Business page for Roggero’s jewelry store highlight the emotional connection many citizens feel towards the case. Most of these reviews are not related to the business itself but instead express solidarity and support for Roggero. These non-commercial interactions demonstrate the power of social media in shaping public sentiment and fostering community engagement. As the political landscape continues to evolve, the role of social media in shaping public opinion and influencing policy decisions becomes ever more critical. The controversy surrounding Azione’s post serves as a reminder of the delicate balance required when addressing sensitive issues through digital platforms.