Chanel puts heritage on the runway by buying world's oldest shirtmaker, Charvet

The NationalStranački povezanSredinajučer

French luxury fashion house Chanel has acquired Charvet, the world's oldest shirtmaker, founded in 1838. Charvet, known for crafting bespoke and ready-to-wear shirts, has historically dressed notable figures like Winston Churchill and Karl Lagerfeld. The acquisition comes after Chanel's creative director Matthieu Blazy incorporated Charvet-made shirts into his spring/summer 2026 collection, blending masculine and feminine aesthetics. This move aligns with Chanel's tradition of integrating menswear elements, a practice pioneered by Coco Chanel. The purchase places Charvet under Chanel's broader portfolio, which includes several other specialized manufacturing firms. Chanel has also invested in smaller ateliers that supply haute couture components, forming the 19M collective to preserve artisanal craftsmanship.

Procjena pristranosti (Sredina): The article presents a factual account of Chanel's business decision to acquire Charvet, focusing on the historical and cultural significance of the brands involved. It does not take a clear ideological stance, nor does it emphasize any particular political agenda. The narrative remains neutral, rel

The NationalStranački povezanSredinaprije 5 dana

Repossi, luksuzni nakit brend osnovan u Torinu 1957. godine i poznat po svom butiku na Place Vendome od 1986. godine, naglašava autentičnost i zanatlije preko brze ekspanzije. Pod izvršnom direktoricom Anne de Vergeron, koja se pridružila LVMH-u 2015. godine, brend se fokusira na održivi, namjerni rast ukorenjen u kulturnoj relevantnosti i identitetu.

Procjena pristranosti (Sredina): Članak raspravlja o filozofiji i strategijama dizajna luksuzne modne marke, fokusirajući se na kulturne i umjetničke utjecaje, a ne na politička pitanja.