Quilmes Rock 2027 lansirao je Prode Rock: kako je igra za odabir umjetnika i osvajanje privatne predstave

Quilmes Rock, one of Argentina's most iconic music festivals, has officially confirmed its return for April 2027. The event will feature three days of performances and introduce a new initiative called Prode Rock, which allows fans to select artists they would like to see perform and earn points based on their predictions. This marks the first time the festival will involve its audience directly in shaping the lineup before official announcements are made. While specific dates and venues have yet to be revealed, early ticket sales under the "Zorzal Madrugador" phase are already underway through Enigma Tickets. The festival’s organizers emphasized that this edition will follow the theme "Esta vez, lo armamos entre todos," meaning "This time, we build it together." According to Guido "Chapa" Lofiego, director of brand strategy for Quilmes, the initiative aims to make the festival more inclusive by allowing fans to actively participate in constructing the lineup. Fans can visit the official Quilmes Rock website, register, and create their ideal festival schedule by selecting the artists they want to see during each of the three days. Points will be awarded for participation, with extra emphasis placed on those who submit their predictions before the official lineup is announced. Prode Rock is designed to extend the festival experience beyond the actual event and generate engagement among the public prior to the opening of stages. Although participants can craft their ideal lineup, no official artists have been announced for the 2027 edition yet. The initiative reflects Quilmes Rock’s continued evolution as a platform that brings together different generations around music while reinforcing its identity as a truly community-driven event. The main prize of the Prode Rock competition is dubbed "Quilmes Rock a tu casa," offering the winner a private concert at their home featuring one of the bands participating in the festival. The winner will be able to share the experience with up to ten friends. In addition, the prize includes two all-access passes to the 2027 edition of Quilmes Rock. This unique opportunity highlights the festival’s commitment to creating memorable experiences for its audience. Early ticket sales for the 2027 edition are currently available under the "Zorzal Madrugador" phase, which offers discounted multi-day passes. Prices listed do not include service charges, and the promotion is limited in availability. Enigma Tickets continues to manage general sales for Phase 1. An exclusive VIP area with access to preferred views of the main stages, premium restrooms, gourmet food sections, and exclusive merchandise zones is also available. Internal parking options are subject to availability. Tickets purchased through the Enigma platform can be viewed via the Enigma Experience Wallet app, which also facilitates secure transfers and allows users to display a QR code for entry. The ticketing system supports payment plans of up to six interest-free installments using Galicia Visa Credit cards, provided the conditions remain valid. Quilmes Rock has long been a cornerstone of Argentina’s musical landscape since its debut in 2003. Over the years, it has become synonymous with unforgettable moments in Argentine popular music history. From legendary performances to groundbreaking collaborations, the festival has consistently brought together diverse audiences and showcased the country’s rich artistic heritage. As it prepares for its next chapter, the introduction of Prode Rock signals a new era of fan involvement and innovation for the event.