Od Pininfarine do Turina Designa: kako su Talijani oblikovali Vijetnamski Vinfast

Vinfast has emerged as one of the most intriguing examples of new car brand building in recent years. In less than a decade, the Vietnamese automaker has demonstrated its ability to reach international markets, with significant contributions coming from two Italian design houses, Pininfarina and Torino Design. Their distinct approaches have played a crucial role in shaping the identity of Vietnam’s electric vehicles, making them instantly recognizable even from afar. The collaboration began in 2017, when Vinfast, established within the Vingroup conglomerate, recognized that technological innovation alone would not be enough to secure global success. The company needed a distinctive visual identity capable of attracting buyers beyond Vietnam. To achieve this, Vinfast partnered with two renowned Italian design studios. Initially, it was Pininfarina, known for its heritage tied to iconic brands such as Ferrari, Alfa Romeo, Maserati, Peugeot, and Cadillac. This partnership aimed to bring prestige, elegance, and international recognition to the young Vietnamese brand. The first models unveiled at the Paris Motor Show in 2018, the Vinfast Lux A 2.0 and Lux SA 2.0, were the result of this collaboration. These cars combined traditional Italian design principles with modern engineering, emphasizing aerodynamics, energy efficiency, and a premium feel. Interior spaces featured minimalist designs, large central displays, high-quality materials, and a focus on comfort. As Vinfast expanded into electric vehicles, Pininfarina continued to play a key role in shaping its global strategy. Models such as the VF 8 and VF 9, both electric SUVs, were developed with input from Pininfarina. These vehicles blended elements of sports cars, luxury sedans, and rugged off-road vehicles, creating a unique aesthetic that emphasized performance and sophistication. The design philosophy centered around clean lines, balanced proportions, and a refined appearance that conveyed exclusivity while maintaining functional efficiency. However, as Vinfast moved toward more contemporary market demands, it turned to another Italian studio, Torino Design, for a different kind of influence. Founded in 2006 by former students of the Bertone design school, Torino Design has gained prominence as a forward-thinking studio focused on user experience, mobility trends, and younger consumer preferences. Unlike Pininfarina, which often emphasizes tradition and prestige, Torino Design takes a more pragmatic approach, aligning with current innovations in technology and sustainability. Its involvement marked a shift in Vinfast's design language, introducing a more dynamic and adaptable style tailored to evolving buyer expectations. Both studios contributed to the creation of a consistent visual identity for Vinfast, particularly through the use of lighting graphics shaped like the letter “V.” This recurring motif became a signature element, helping to reinforce brand recognition across different models. While Pininfarina brought a classic, elegant touch, Torino Design introduced a more tech-forward and youthful aesthetic. Together, they helped Vinfast transition from its early premium models to a broader range of electric vehicles, each reflecting a blend of historical influence and modern sensibility. Looking ahead, Vinfast continues to refine its design strategies, balancing heritage with innovation. As the automotive industry shifts toward electrification and smart mobility, the company remains committed to developing vehicles that resonate with diverse audiences. With ongoing partnerships and internal R&D efforts, Vinfast aims to solidify its position as a leading player in the global electric vehicle market. The journey of its design evolution, from Pininfarina’s timeless elegance to Torino Design’s cutting-edge vision, remains a testament to how cultural exchange can shape the future of transportation.