Dionice Netflixa padaju nakon razočaravajuće prognoze

Netflix shares fell sharply on Friday, losing more than 10 percent in value as the company issued a forecast indicating continued slow revenue growth and reduced viewership data, raising concerns among investors that its dominant position in the streaming sector might be waning. The decline pushed the stock near a two-year low, with potential losses amounting to nearly $35 billion if the downward trend continues. This would reduce Netflix's market capitalization from approximately $313 billion. The company announced it would provide viewing hours reports annually instead of biannually, beginning in 2027, following the discontinuation of subscriber count disclosures last year. This move left investors uncertain about the company's performance amid increasing competition from traditional media and platforms like YouTube. Ben Barringer, head of technology research at Quilter Cheviot, noted that removing key data points from investors during periods of subpar performance typically leads to market punishment. Over the past year, Netflix's stock had already fallen by more than 40 percent due to its unsuccessful attempt to acquire Warner Bros Discovery and subsequent financial results that raised doubts about its ability to maintain its leadership in the streaming space. Netflix predicted a second consecutive quarter of slowing sales growth, further intensifying investor concerns regarding the streaming giant's future. The company estimated revenue of $12.9 billion and earnings of 82 cents per share for the current quarter, figures slightly below analyst expectations. Despite having more subscribers and viewership than any other paid streaming service, Netflix has experienced a slowdown in sales growth. A prolonged period without major new content in the first half of the year saw several returning shows struggle to retain audiences in their new seasons. To ease investor anxieties, Netflix outlined plans for sustained growth in the upcoming years and highlighted recent successes such as I Will Find You, an adaptation of a Harlan Coben novel, which became the most-watched new original series on the platform this year. The company reported second-quarter sales of $12.6 billion and earnings of 80 cents per share, matching Wall Street's expectations. Spencer Neumann, Netflix's chief financial officer, stated during an analyst call that the company does not focus solely on quarterly performance metrics. He mentioned that Netflix has captured only around 45 percent of its addressable market and accounts for just 5 percent of global television viewing. The company expects to generate an additional $6 billion in sales this year. Netflix is expanding into new types of programming, including live sports and video podcasts. These formats are drawing more viewers during the day and on mobile devices, while live programming has attracted a substantial number of customers compared to its actual share of viewing time, according to the company. Recently, Netflix has signed numerous agreements with influential social media personalities, such as YouTube stars Alan Chikin Chow and Nick DiGiovanni, and launched a collaboration with French broadcaster TF1. The company's overall investment in content production is expected to increase by roughly 10 percent this year, slightly above the average of recent years. Additionally, Netflix emphasized its utilization of generative artificial intelligence across approximately 300 shows.