Svi bi trebali pogledati "Cena mreže".

Social media platforms have fueled political polarization globally, according to recent analysis surrounding the film The Social Dilemma. Critics argue that online networks have created a vicious cycle where extreme political options, particularly on the right, exploit user anger while algorithms amplify division. This dynamic has made hostility and lack of civility seem normal across societies, including Spain. In 2021, internal reports from Facebook revealed that the company was doing little to address observed polarization. The documents indicated that the platform’s algorithm did not remain neutral toward these trends but often reinforced them. Despite this evidence, Facebook eliminated its fact-checking system in 2025. The company subsequently rebranded as Meta, yet continued operating with similar practices. These revelations were initially exposed by The Wall Street Journal through the so-called Facebook Files. The movie portrays Mark Zuckerberg, played by Jeremy Strong, defending the concept of free speech even amid widespread disinformation, deepfakes, and radicalization. When asked if free expression could still exist in such a contaminated environment, his character responds affirmatively. In the United States, this stance aligns with the near-sacred status of free speech rights. However, European perspectives differ significantly. Europe maintains a more balanced approach, limiting free expression to protect other rights, such as reputation, image, and access to truthful information. Current European regulations offer limited protections against digital manipulation. For instance, the AI regulation merely requires labeling deepfakes. The Digital Services Act, which governs very large online platforms and search engines like Facebook and Instagram, imposes specific obligations on these entities. Yet, critics suggest current rules fail to adequately address the amplification of harmful content. Separately, Meta acknowledged a lack of transparency regarding its activities during elections in Brazil. The admission highlights ongoing scrutiny of how major tech companies manage political content and influence democratic processes internationally. While the primary focus of recent discourse centers on the structural impact of algorithms on societal cohesion, the Brazilian election issue adds another layer to the debate over corporate responsibility in global politics. Observers note that the interplay between user behavior and algorithmic design creates a self-reinforcing loop. As users become more radicalized, platforms profit from increased engagement, leading to further algorithmic adjustments that prioritize provocative content. This cycle complicates efforts to regulate these spaces without infringing on legitimate expression. The situation remains unresolved, with regulatory frameworks lagging behind technological capabilities. The contrast between US and EU approaches underscores the difficulty in finding a universal standard for digital governance. While one side prioritizes absolute freedom of speech, the other seeks to balance it with public safety and informational integrity. Neither model has fully solved the problem of online toxicity. Companies continue to face pressure from governments and civil society to implement meaningful changes. Until then, the tension between commercial interests and social well-being persists in the digital arena.