Njemački proizvođač automobila Porsche ukida 5.000 radnih mjesta do 2035. godine

German carmaker Porsche announced Monday it will cut 5,000 jobs by 2035 as part of a broader strategy to enhance competitiveness. The decision comes amid declining profits driven by falling sales in key markets, particularly China, where locally produced electric vehicles have gained dominance. Additionally, U.S. tariffs and challenges in transitioning to electric vehicles have contributed to financial strain. As a subsidiary of the Volkswagen Group, Porsche emphasized that this restructuring aims to align its operations with evolving market demands while maintaining long-term stability. The job reductions will primarily occur through natural attrition, demographic changes, and expanded early retirement programs. This approach allows the company to manage workforce size without immediate layoffs, though it will result in a total reduction of 8,900 positions from its current workforce of more than 30,000 employees. The announcement follows similar measures taken by other automotive firms struggling with the costs of electrification. Porsche’s decision reflects a growing trend among traditional manufacturers grappling with the rapid shift toward sustainable technologies. In addition to workforce adjustments, Porsche outlined several cost-saving initiatives. These include postponing planned wage increases until 2035 and asking senior executives to forego base salary raises during 2027 and 2028. The company also revealed plans to invest a cumulative 2.1 billion euros ($2.4 billion) by 2035 in two key production sites, Zuffenhausen and Weissach, both located near Stuttgart. Workers at these facilities will retain their jobs and employment status until 2035, following discussions with labor representatives and trade unions. The restructuring effort is framed as a necessary step to ensure the survival and growth of the brand in a rapidly changing industry. Porsche noted that its delayed shift away from electric vehicles has had a notable impact on overall Volkswagen Group profitability. In response, the company has opted to extend the lifecycle of certain internal combustion and hybrid models while delaying the launch of some fully electric variants. This strategy aims to balance innovation with fiscal responsibility. Industry analysts suggest that Porsche’s actions are emblematic of broader challenges facing legacy automakers. Many companies have invested heavily in electric vehicle infrastructure, only to face lower-than-expected consumer adoption rates. The situation has prompted a reassessment of timelines and priorities within the sector. For Porsche, the focus is now on optimizing existing capabilities rather than accelerating unproven technologies. Negotiations with labor groups played a crucial role in shaping the final terms of the restructuring plan. The company stated that the goal is to preserve as many jobs as possible while ensuring the long-term viability of the business. Trade union representatives confirmed that the agreement was reached after extensive dialogue, balancing the need for cost efficiency with worker protections. The special partial retirement program and voluntary severance options are designed to provide affected employees with alternatives to abrupt job loss. Looking ahead, Porsche is expected to continue monitoring market conditions and adjusting its strategies accordingly. With the global auto industry undergoing significant transformation, the company’s ability to adapt will determine its future success. The investment in key manufacturing hubs signals a commitment to maintaining core competencies in high-performance engineering and craftsmanship. Meanwhile, ongoing efforts to streamline operations will likely shape the company’s competitive position in the years to come.