Google mijenja ulogu šefa DeepMinda

French soccer club Paris Saint-Germain (PSG) has entered into a strategic partnership with tech giant Google, marking a significant step in the integration of artificial intelligence within professional sports. According to a statement released by PSG on August 3, the agreement includes designating Google Gemini as the club’s official AI assistant and Google Pixel as the official smartphone of the team. Additionally, a dedicated Google space will be established at PSG’s home stadium, Parc des Princes, in Paris. This move aligns with a growing trend among sports organizations leveraging AI for data analysis, content creation, and fan engagement through social media platforms. The partnership follows similar developments in other major leagues. Earlier in 2025, the English Premier League announced a five-year collaboration with Microsoft, under which Microsoft’s Copilot would be integrated into the league’s digital platforms to deliver real-time match statistics and insights. Such alliances reflect the increasing reliance on AI technologies to enhance operational efficiency and fan experience in the sports sector. On August 5, Alphabet Inc., Google’s parent company, unveiled a major restructuring of its AI division amid ongoing challenges in the competitive landscape of artificial intelligence. The changes included the departure of key executives from Google DeepMind, including AI chief Demis Hassabis, who stepped down from his primary managerial role. Hassabis, a Nobel laureate, will transition to the newly created position of Alphabet’s chief scientist and serve as chairman of DeepMind, according to internal memos shared with employees. His decision to shift focus towards the broader implications of artificial general intelligence (AGI) underscores the evolving priorities within the company. Alongside Hassabis, several prominent leaders of the Gemini model, including veteran engineer Jeff Dean, departed the company to establish a new startup named Discovery Loop. This venture aims to advance research in machine learning, science, and engineering, operating as a public benefit corporation. Alphabet did not disclose specific reasons for these departures or whether they were linked to recent developments in the AI sector. Hassabis highlighted “great progress” made on Google’s AI models, including an unreleased upgrade referred to as Gemini 4, in his internal communication. He also expressed intent to dedicate more time to Isomorphic Labs, a biotechnology firm focused on drug discovery, where he serves as founder and CEO. Hassabis emphasized the potential of AI to revolutionize healthcare, stating that addressing global health issues such as cancer represents a critical application of the technology. The leadership changes at Alphabet come at a challenging time for Google, as rival companies like Anthropic and OpenAI continue to gain traction with innovative AI advancements. Notably, both firms have recruited top talent from Google, intensifying competition in the rapidly evolving AI market. Despite these challenges, Alphabet remains committed to advancing its AI initiatives, with Koray Kavukcuoglu assuming day-to-day management responsibilities as the new chief technology officer of the AI division. The restructuring has had immediate financial repercussions, with Alphabet shares declining by 4 percent following the announcement. However, the company maintains confidence in its ability to navigate the current landscape and continue developing cutting-edge AI solutions. As the sports and technology sectors increasingly intersect, partnerships like the one between PSG and Google highlight the transformative potential of AI in reshaping traditional industries.