Dazn, nove povišene cijene: Evo koliko će koštati gledanje serije A na TV-u

Dazn has announced new price increases for its streaming service, effective August 16, 2026, affecting all existing customers who subscribe to the “Full” and “Family” plans. The changes apply to both monthly and annual subscription models, with adjustments aligning with the pricing structure previously introduced for new subscribers in March 2026. The updates do not affect the “My Club Pass,” “Goal,” and “Sport” packages, which remain unchanged. The revised pricing for the “Full” plan shows an increase of 2 euros per month for the monthly subscription, bringing the cost from 44.99 euros to 46.99 euros. For the annual subscription with installment payments over 12 months, the price rises from 34.99 euros per month to 36.99 euros. The annual subscription paid upfront sees a similar increase, moving from 359 euros to 379 euros annually, translating to approximately 29.92 euros per month to 31.58 euros per month. For the “Family” plan, the monthly subscription will see an increase from 69.99 euros to 71.99 euros. The annual subscription with monthly installments will rise from 59.99 euros per month to 61.99 euros. The annual subscription paid upfront will increase from 599 euros to 619 euros, equating to roughly 49.92 euros per month to 51.58 euros per month. Existing customers who have been paying for the “Full” and “Family” plans via Google Pay or Apple Pay will also face these price hikes. The monthly “Full” plan, previously priced at 49.99 euros, will now cost 51.99 euros. Similarly, the monthly “Family” plan, which was previously available for 69.99 euros, will now be priced at 71.99 euros. These changes reflect a broader trend among streaming services to adjust their pricing structures in response to market conditions and operational costs. While the exact reasons behind the decision were not specified, industry analysts suggest that rising content production expenses and increased competition within the sports streaming sector could be contributing factors. Dazn’s move comes amid growing consumer demand for flexible and affordable access to live sports coverage. The company has positioned itself as a key player in the Italian football streaming market, offering exclusive rights to Serie A matches through its platform. With the upcoming season, the updated pricing aims to ensure continued investment in high-quality content while maintaining a competitive edge against other platforms. The impact of these changes will likely be felt by a wide range of users, including casual viewers and dedicated fans. While some may find the incremental increases manageable, others might reconsider their subscriptions, especially given the availability of alternative services. Dazn has not yet released specific figures on how many customers are affected, nor has it indicated whether additional changes are planned for future seasons. As the new pricing takes effect, Dazn will need to balance customer retention with financial sustainability. The company’s ability to maintain user engagement while navigating the evolving landscape of digital entertainment will be crucial in determining the long-term success of its strategy.