AI mijenja ulaganje, ali pristup i dalje stvara bogatstvo

AI Is Changing Investing, but Access Still Creates Wealth The landscape of investing is undergoing a profound transformation driven by artificial intelligence, yet the ability to gain access to exclusive opportunities continues to play a pivotal role in wealth creation. According to McKinsey’s Global Private Markets Report 2025, private equity fundraising declined by 24 percent year-over-year in 2024. Despite this drop, limited partners surveyed by the firm still anticipate increasing their investments in private markets in the coming years. This trend indicates that while the availability of information is growing, the competition for access to high-value opportunities remains fierce. The rise of AI has significantly altered how individuals engage with financial data. A study published in the Journal of Accounting and Economics notes that tasks previously requiring specialized knowledge or extensive research, such as analyzing financial statements, comparing investment options, or interpreting economic trends, are now achievable by nearly anyone with internet access. Generative AI tools allow users to process vast amounts of financial information quickly, reducing the informational edge that once favored institutional investors over individual ones. However, despite this technological leveling of the playing field, the pathways to generating substantial wealth remain uneven. Many of the most lucrative investment opportunities arise outside the realm of public exchanges and traditional brokerage accounts. These include private company deals, infrastructure projects, strategic partnerships, and early-stage ventures. Such opportunities typically emerge through professional networks and personal connections rather than being publicly disclosed. While AI can help organize and analyze data, it cannot replicate the trust and relationships necessary to unlock these hidden investment avenues. This dynamic is becoming even more pronounced as companies stay private for extended periods and institutional investors expand their portfolios into alternative assets. Although AI has made research more accessible, it has not bridged the gap in relationship-building, which remains crucial for accessing these exclusive opportunities. Westin Smith, founder of Fortis by Wes, a private-market advisory platform, emphasizes that the next wave of successful investors will be defined not by superior knowledge, but by their ability to secure access to opportunities that remain invisible to the broader market. Smith argues that the value of access lies not in exclusivity, but in the cultivation of credibility and reputation. His perspective stems from years of engagement with entrepreneurs, family offices, institutional investors, and government officials. He observes that while the quality of an investment is essential, the chance to assess it often hinges on relationships forged well before any formal transaction occurs. These connections, he contends, are frequently undervalued by investors who conflate access with elitism. In truth, access is about establishing trust and demonstrating reliability over time. The implications of this shift extend beyond individual investors. For firms like Fortis by Wes, the challenge lies in connecting qualified investors with opportunities that exist outside the public eye. This requires navigating complex networks and fostering relationships that go beyond mere data analysis. Smith underscores that while AI can provide insights into investment strategies, it cannot facilitate the kind of introductions that lead to unique opportunities. As the financial world continues to evolve, the role of AI in democratizing information is undeniable. Yet, the persistent importance of access suggests that the mechanisms for creating wealth remain deeply rooted in human relationships and trust. Investors who recognize this duality, leveraging technology for research while cultivating meaningful connections, may find themselves better positioned to capitalize on emerging opportunities. The convergence of AI and private markets is reshaping the investment landscape, but the fundamental principle endures: access to the right people and opportunities remains a cornerstone of wealth creation.