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Atlantic Group completes acquisition of Osem
Slovenia💼 BusinessCenter9/1/2026

Atlantic Group completes acquisition of Osem

Atlantic Droga Kolinska has completed the acquisition of Osem d.o.o., integrating it into the Atlantic Group. This acquisition strengthens Atlantic Group's operations in Slovenia, which already includes a non-alcoholic beverage filling plant in Rogaška Slatina, coffee and delicatessen production facilities in Izola, and significant distribution and logistics activities based in Ljubljana. In Murska Sobota, where Osem's production facility is located, Atlantic Group plans further investments to expand production capacity, create new jobs, and develop a third production site for delicatessens in Bosnia and Herzegovina for export to Western European markets. The total value of the acquisition and planned investments exceeds €40 million. The Kekec brand will be integrated into Atlantic Group's portfolio while existing collaborations and product manufacturing for retail brands will continue.

Atlantic Grupa, a Croatian multinational corporation, has finalized its acquisition of Osem, a Slovenian food producer based in Murska Sobota, marking a significant expansion in its operations within Slovenia. The deal includes Osem’s production facilities, trademarks, and workforce, integrating them into Atlantic Grupa’s existing structure under its subsidiary Atlantic Droga Kolinska. According to reports, the total value of the acquisition and planned investments exceeds €40 million. This move strengthens Atlantic Grupa’s presence in Slovenia, a key market for both production and distribution, aligning with the group’s long-term strategic goals. Osem is best known for its Kekec brand, a popular pâté named after a beloved character from a classic Slovenian children’s book and film. The acquisition brings the Kekec brand into Atlantic Grupa’s portfolio, which already includes well-known names such as Argeta, Barcaffe, Cockta, and Donat Mg. The integration of Kekec is expected to complement the existing range of recognized brands under the group, while maintaining current partnerships and continuing the production of goods for retail brands. In addition to acquiring Osem, Atlantic Grupa plans to invest heavily in the Murska Sobota production site. These investments aim to enhance production capabilities, support further development, and create new job opportunities. The Murska Sobota location is anticipated to become the group’s third production hub for delicatessen spreads targeted at Western European markets, joining existing sites in Izola, Slovenia, and Hadžići, Bosnia and Herzegovina. The development plan suggests that Murska Sobota could eventually rival these locations in terms of output and significance. The acquisition required regulatory approval from the Slovenian Competition Protection Agency, which set certain conditions before finalizing the deal. One of the conditions was ensuring a price difference between the Kekec and Argeta pâté brands, keeping Kekec as the more affordable option. Additionally, Osem had to acquire two industrial properties in Murska Sobota from the national Commodity Reserves Agency. These properties, part of the former Pomurka complex, were sold to Osem for €550,500 excluding VAT. The government approved this sale in July, allowing the transaction to proceed. Atlantic Grupa has been expanding its footprint in Slovenia in recent years, having previously announced multi-million-euro investments in local production capabilities. The acquisition of Osem represents another step in consolidating its position in the country, particularly in the north-eastern region. The group operates multiple production units across Slovenia, including a non-alcoholic beverage filling plant in Rogaška Slatina, a coffee and delicatessen spread manufacturing unit in Izola, and a logistics and distribution center based in Ljubljana. With the acquisition complete, Atlantic Grupa emphasized that Osem’s integration would solidify its role in Slovenia as a crucial component of its production, distribution, and investment strategies. The group reported robust financial performance in the first half of 2026, with sales revenue reaching €619 million, a 10% increase compared to the same period in the previous year. Normalized profits rose nearly 40% to €20 million, reflecting the success of its existing brands, especially Argeta, which has shown strong growth in Austria and Germany. The acquisition of Osem and the subsequent investments in Murska Sobota highlight Atlantic Grupa’s commitment to expanding its production capacity and enhancing its presence in the European food industry. The group aims to leverage the Murska Sobota site to boost exports to Western European markets, reinforcing its status as a leading player in the regional food sector.

How this report was made. Objective News wrote this report from 6 source articles, using AI-assisted synthesis under our methodology. It is our own text, not a copy of any single outlet. Read our methodology.

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6 reports

Si21 logoSi21IndependentCenterFactual 85Objective 859/1/2026
Atlantic Group completes acquisition of Osem

Atlantic Droga Kolinska has completed the acquisition of Osem d.o.o., integrating it into the Atlantic Group. This acquisition strengthens Atlantic Group's operations in Slovenia, which already includes a non-alcoholic beverage filling plant in Rogaška Slatina, coffee and delicatessen production facilities in Izola, and significant distribution and logistics activities based in Ljubljana. In Murska Sobota, where Osem's production facility is located, Atlantic Group plans further investments to expand production capacity, create new jobs, and develop a third production site for delicatessens in Bosnia and Herzegovina for export to Western European markets. The total value of the acquisition and planned investments exceeds €40 million. The Kekec brand will be integrated into Atlantic Group's portfolio while existing collaborations and product manufacturing for retail brands will continue.

Bias read (Center): The article reports on a corporate acquisition and expansion plan without taking a stance on political issues, policies, or ideological positions. It focuses purely on business operations, investments, and economic development.

Why factuality (85): The article accurately summarizes the acquisition and its implications, including the value and future investment plans. It aligns closely with the primary source document and other articles, providing concise yet comprehensive coverage of the event.

Why objectivity (85): The article presents the information in a neutral manner, focusing on the factual aspects of the acquisition and its business implications. There is no detectable bias or emotional language.

Žurnal24 logoŽurnal24IndependentCenterFactual 85Objective 858/31/2026
Pastet Kekec has new owners, that's their plan.

Atlantic Droga Kolinska je zaključila prevzem družbe Osem, kar pomeni, da bo ta družba del Atlantic Grupe. Prevzem vključuje proizvodni obrat v Murski Soboti, blagovno znamko Kekec, ter zaposlene. Skupna vrednost prevzema in načrtovanih naložb presega 40 milijonov evrov. Atlantic Grupa meni, da se s tem prevzema poslabša njeno prisotnost v Sloveniji, ki je ena njenih ključnih trgov. V Sloveniji deluje še polnilnica mineralne vode Donat, obrat za kavo Barcaffe in delikatesne namaze Argeta. Načrtujejo nadaljnje naložbe v Murski Soboti, ki bi omogočile razvoj proizvodnje in ustvarilo novi delovni mest. Načrtujemo tudi novo proizvodno lokacijo v Bosni in Hercegovini ter ohranitev sodelovanj z drugimi blagovnimi znamkami.

Bias read (Center): Artikel opisuje ekonomsko dogodke in poslovne razvojne korake, ki ne imajo jasno političnega stališča. Poudarja razvoj in investicije, kar je neutralno. Čeprav je vključen lokalni kontekst, ni nobenega jasno političnega stališča ali stranskega naklonjenosti.

Why factuality (85): The article accurately reports the acquisition of Osem by Atlantic Droga Kolinska and mentions the value exceeding 40 million euros. However, it lacks specific details about the exact nature of the acquisition, such as whether it involved shares or assets, and doesn't mention any regulatory approval

Why objectivity (85): The article presents the information neutrally, focusing on the business aspects of the acquisition and future plans. There is no evident bias or emotional language, though it emphasizes the positive economic impact without addressing potential concerns.

Večer logoVečerIndependent🔒CenterFactual 80Objective 809/1/2026
Atlantic Grupa has completed the acquisition of Osem and is planning new investments in Murski Soboti

Atlantic Grupa je zaključila prevzem družbe Osem iz Murske Sobote, kar predstavlja večjo investicijo, ki presega 40 milijonov evrov. Prevzem vključuje prenos blagovne znamke Kekec v portfelj grupe, ki bo dopolnila obstoječe znamke. Družba Osem se združuje z proizvodnim obratom, zaposlenimi in blagovnimi znamkami v Atlantic Grupe. Načrtujejo povečanje proizvodnih zmogljivosti v Murski Soboti, vključno z novimi delovnimi mestmi in razširitev proizvodnje v Bosni in Hercegovini. Distribucijska in logistična dejavnost grupe ostaja centrale v Ljubljani.

Bias read (Center): Artikel opisuje ekonomsko dogodilo – prevzem družbe Osem s strani Atlantic Grupe – in ne predstavlja politične polemike ali stališč. Ključni elementi so finančni podatki, strategija razvoja in poslovne pristopi, kar kaže na neutralno poročanje. Čeprav je prevzem pomemben za regionalno gospodarstvo,

Why factuality (80): This article accurately conveys the acquisition and its financial implications. It includes additional context about existing operations within Atlantic Grupe in Slovenia. However, like others, it lacks detailed specifics about the acquisition process or regulatory conditions.

Why objectivity (80): The article maintains an objective tone, presenting facts without overt bias. It focuses on the strategic importance of the acquisition for Atlantic Grupe while avoiding subjective commentary.

Siol.net logoSiol.netState / PublicCenterFactual 80Objective 808/31/2026
The completed acquisition of the Kekca producer: in the large investment plan

Atlantic Grupa je zaključila prevzem murskosoboške družbe Osem, kar predstavlja veliko naložbo, ki presega 40 milijonov evrov. Prevzem vključuje prikupe blagovne znamke Kekec in povečanje proizvodnih zmogljivosti v Murski Soboti. Nova naložba bo omogočila širitev proizvodnje, ustvarjanje novih delovnih mest in razvoj proizvodnih kapacitet, kar bo pripomoglo k širjenju Atlantic Grupe v Sloveniji. Družba namerava ohranjati obstoječa sodelovanja in proizvodnjo izdelkov za trgovske blagovne znamke.

Bias read (Center): Artikel opisuje ekonomsko dogodke, kot je prevzem družbe in naložbe, kar je politično narekovano, vendar ne izraža nobene jasne stranske podpore ali kritike. Vsebinsko se osredotoča na poslovne razmere in razvoj, brez izrazitih političnih vpletov ali stališč. Strokovni viri in podatki so navedeni, v

Why factuality (80): The article provides similar information to the first one, mentioning the acquisition value and expansion plans. However, it repeats some phrases verbatim from the first article, suggesting possible copying rather than independent reporting. It also lacks specific details about the acquisition struc

Why objectivity (80): The tone remains neutral and informative, focusing on the business implications of the acquisition. No clear bias is present, though the repetition of content may suggest a lack of original analysis.

The Slovenia Times logoThe Slovenia TimesIndependentCenterFactual 70Objective 759/1/2026
Croatian group completes takeover of Kekec brand

Croatia's Atlantic Grupa has completed the acquisition of Osem, a Slovenian company known for its Kekec pâté brand, through its Slovenian subsidiary Droga Kolinska. The deal, valued at over €40 million including future investments, marks the consolidation of Osem's assets, including its production facilities, trademarks, and employees, into Droga Kolinska, a food company based in Ljubljana. The transaction was approved by the Slovenian Competition Protection Agency under conditions, including maintaining the price difference between Kekec and Argeta pâtés and ensuring Osem acquires two industrial properties from the national Commodity Reserves Agency. The acquisition strengthens Atlantic Grupa's presence in Slovenia as a key market for production and investment, with plans for further expansion and job creation at the Murska Sobota site.

Bias read (Center): The article presents the acquisition as a business transaction with focus on economic implications, regulatory approvals, and corporate strategy. While the takeover involves cross-border ownership changes and regulatory oversight, the framing remains neutral, avoiding overtly positive or negative sl

Why factuality (70): The article provides international perspective and additional context about the acquisition, including regulatory conditions and property acquisitions. However, it contains speculative language ('allegedly') and assumes certain facts not explicitly stated in the primary source document. Some details

Why objectivity (75): The article is generally neutral but occasionally uses speculative language and makes assumptions not directly supported by the primary source. It avoids overt bias but could be more cautious in its phrasing.

Svet24 logoSvet24IndependentCenterFactual: no official source document/info detectedObjective 38/31/2026
Kekec is officially in the hands of the Atlantic Group.

The Slovenian media outlet Svet24 reports that the company Kekec has officially come under the control of the Atlantic Group. The article raises questions about what investment plans the new owners intend to pursue. No specific details about the acquisition or future strategies are provided in the available text. The focus appears to be on the change in ownership and the potential implications for the company's direction.

Bias read (Center): The article focuses on a corporate acquisition and does not involve political figures, policies, or electoral processes. It is centered on business activity and does not show any clear ideological framing or bias.

Why factuality: no official source document/info detected

Why objectivity (3): The article has a subjective tone, focusing on speculation about investment plans by Atlantic Group. It does not present balanced or neutral information about the topic, instead emphasizing potential future actions without providing objective evidence.

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