GRExports of Greek yogurt, strawberries, and kiwis to Europe are experiencing growth, though each product has pursued different strategies. Greek yogurt exports increased significantly from 91,000 tons in 2019 to 331,000 tons in 2025, with market share rising from 7% to 20%, despite being priced up to 30% higher than competitors. Greek dairy companies have focused primarily on major European markets like France, Italy, and the UK, accounting for 72% of total EU exports. Meanwhile, Greece has become the EU’s second-largest strawberry exporter after Spain, shifting strategy by expanding into Eastern Europe and selling at average EU prices rather than offering a 40% discount as previously done.
Bias read (Center): The article presents factual data on export trends without overtly favoring any political ideology. It discusses economic performance and trade strategies without taking a clear ideological stance, maintaining a balanced tone throughout.
