World Cup lifts MLS ticket sales and ratings, Garber says

Major League Soccer (MLS) ticket sales and television ratings have risen significantly in the wake of the 2026 FIFA World Cup, according to MLS Commissioner Don Garber. The tournament, co-hosted by the United States, Canada, and Mexico, has served as a powerful catalyst for the league’s growth, with Garber calling it the “rocket fuel” needed to propel the sport forward. Speaking shortly after the conclusion of the global event, Garber highlighted how the league is leveraging the heightened interest generated by the World Cup to expand its reach and deepen fan engagement across the country. According to official league data, ticket sales for MLS matches have increased by 62 percent compared to pre-World Cup levels. Television ratings for recent games have also climbed, ranging between 40 and 50 percent higher than before the tournament. These figures reflect a surge in domestic interest, driven largely by the presence of top-tier international talent and the excitement surrounding the World Cup. Garber emphasized that the league aimed to ensure the World Cup’s impact extended beyond a fleeting moment, instead serving as a foundation for sustained growth. The MLS commissioner explained that the tournament had been the league’s primary goal since the hosting rights were awarded in 2018. He described the World Cup as the “North Star” guiding the league’s ambitions. To capitalize on the momentum, MLS has initiated a nationwide marketing campaign named “Thanks world, we’ll take it from here.” This initiative includes efforts to integrate World Cup stars into MLS rosters, expand community fan festivals, and collaborate with the U.S. Soccer Federation to maintain the elevated visibility of the sport. Despite the U.S. men’s national team being eliminated in the last 16 during the World Cup, Garber expressed optimism about the team’s future. He acknowledged the need for continued investment in youth development, stressing that the focus should remain on nurturing players from an early age through to eligibility for the senior national team. Garber mentioned potential discussions around new incentives for clubs that prioritize domestic player development, although no formal policy changes have yet been finalized. Garber also discussed the evolving relationship between MLS and Mexico’s Liga MX. Both leagues have strengthened their collaboration, with many of their top players set to compete against each other in the upcoming MLS All-Star Game in Charlotte. While he ruled out any immediate merger between the two leagues, Garber described their partnership as more solid than ever. He likened the relationship to one that has moved from a tentative beginning to a stable, ongoing commitment. Looking toward the future, Garber pointed to the 2028 Los Angeles Olympics as the next major opportunity for the sport in the United States. He expressed hope that the U.S. men’s under-23 team could secure a gold medal on home soil. Additionally, Garber confirmed that MLS is currently engaged in a comprehensive succession plan for leadership roles. His current contract extends through 2027, and he intends to remain in a leadership capacity during that period. Further details regarding the transition process are expected to be released soon.