NGWoof Studios Africa, a creator service provider based in Nigeria, participated in the 2026 Cannes Lions International Festival of Creativity in France, highlighting the growing creator economy in Africa. The delegation included founder Adetutu Laditan, Nigerian media personality Tomike Adeoye, and Ghanaian sports creator Bernice 'Berneese' Boakye Ansah. They attended panels discussing Africa's impact on global digital culture and the role of creators in shaping brand strategies. Laditan emphasized the increasing influence of African creators on global culture and the development of new digital infrastructures. Adeoye highlighted the importance of authentic storytelling for building lasting audience connections, while Boakye Ansah noted the role of sports content in uniting African audiences through digital platforms.
Bias read (Center): The article presents a balanced overview of the event and focuses on professional achievements and insights rather than taking an overtly ideological stance. It reports on the participation of African creators in an international platform without promoting specific political agendas or ideologies. S
