KRSouth Korean netizens and media have shown interest in Erling Haaland's signature hair tie during the World Cup, specifically the brand Kknekki. While Haaland is known globally for his football skills, the focus in South Korea has shifted to the origin of his hair tie. Kknekki, a brand founded in South Korea in 1987, was later acquired by a Norwegian company. Its name comes from a regional term meaning 'string' or 'cord.' Many Koreans recalled using Kknekki products in the past, appreciating their quality. The renewed attention on the brand due to Haaland's association has reignited nostalgia and interest in the product.
Bias read (Center): The article discusses a cultural phenomenon related to a sports figure and a local brand, with no explicit political commentary, framing, or bias. It focuses on the historical background of the brand and personal anecdotes from consumers, presenting information neutrally.
