The Japanese government launched an app called 'TOKYO Enmusubi' in September 2024 aimed at increasing marriage rates to address declining birth rates. The app uses artificial intelligence and requires users to submit proof of singleness and complete online interviews to verify serious intentions for marriage. As of June 2026, the app had 16,000 registered users, resulting in 265 confirmed marriages. The initiative comes after a national survey revealed that 70% of people interested in marriage were not actively pursuing it. Birth rates have been declining, with fewer than 671,236 newborns recorded last year, while mortality rates remained around 1.6 million.
Bias read (Center): The article presents the government's initiative as a neutral policy response to demographic challenges, focusing on factual outcomes like registration numbers and marriage confirmations. It does not overtly criticize or praise the policy, nor does it emphasize ideological perspectives. The framing,


