Vinfast partners with Gowa Motor Group to establish a joint venture and expand dealership network in Indonesia

VinFast, a Vietnamese electric vehicle manufacturer, has partnered with Gowa Motor Group, a prominent Indonesian automotive company, to form a joint venture aimed at expanding VinFast’s dealership network in Indonesia. The announcement was made during a signing ceremony in Jakarta on 17 August 2026, where representatives from both firms outlined their plans to open at least 30 showrooms and service centers across the country. This collaboration represents a significant step in VinFast’s strategy to strengthen its foothold in Indonesia, which is emerging as a key market for electric vehicles in Southeast Asia. The memorandum of understanding signed by the two companies outlines a joint venture focused on developing a robust dealership network for VinFast’s electric vehicles. The initiative is part of VinFast’s broader plan to increase its showroom count from over 40 existing locations to more than 150 within the coming years. The partnership is expected to enhance customer access to VinFast’s products and services while supporting Indonesia’s shift toward sustainable transportation. Gowa Motor Group brings considerable local expertise, having operated in the automotive sector for decades and managing a wide range of vehicle brands and segments. Gowa Motor Group is a well-established player in Indonesia’s automotive industry, known for its extensive distribution networks and deep understanding of consumer preferences. The company has experience in handling both passenger and commercial vehicles, and its operations include dealership management, after-sales services, and logistics. This background positions Gowa as a valuable partner for VinFast, enabling the Vietnamese firm to navigate the complexities of the Indonesian market more effectively. The joint venture is anticipated to leverage Gowa’s infrastructure and VinFast’s technological advancements to create a seamless customer experience. Mr. Antonio Zara, CEO of VinFast Southeast Asia, emphasized the significance of the partnership during the signing ceremony. He stated that combining VinFast’s innovative electric vehicle technology with Gowa’s local market insights would help deliver a superior ownership experience for Indonesian consumers. According to Zara, the collaboration will allow VinFast to offer a comprehensive range of services, including maintenance and customer care, all aligned with the company’s global standards. The joint venture is designed to accelerate the adoption of electric vehicles in Indonesia, contributing to the nation’s goal of reducing carbon emissions through cleaner transportation options. Mr. Sadikin Aksa, commissioner of Gowa Motor Group, expressed confidence in the partnership’s potential to drive growth for both companies. He noted that the collaboration aligns with Indonesia’s push toward greener mobility and highlighted the mutual benefits of working together. Aksa pointed out that the partnership not only opens up new business opportunities but also underscores a shared commitment to advancing sustainable transport solutions. The joint venture is expected to play a pivotal role in shaping the future of electric mobility in Indonesia, particularly as the country continues to invest in renewable energy and infrastructure development. Looking ahead, the joint venture is set to begin implementing its expansion plans, starting with the establishment of the initial 30 showrooms and service centers. These locations will be strategically chosen to maximize reach and accessibility for VinFast’s customers. The project is likely to involve additional investments in training, marketing, and supply chain optimization to ensure the success of the expanded dealership network. As VinFast continues to grow its presence in Indonesia, the partnership with Gowa Motor Group is positioned to be a cornerstone of its regional strategy, reinforcing its position as a leader in the electric vehicle market.