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Elections without ads: How Google and Meta are changing the current election campaign
Germany🏛️ PoliticsCenter9/2/2026

Elections without ads: How Google and Meta are changing the current election campaign

The article discusses how the ban on political advertising by Google and Meta, effective from late 2025, has impacted current election campaigns in Germany. Previously, targeted political ads on platforms like Facebook, Instagram, YouTube, and Google Search had become central to digital campaign strategies over the past decade. However, after the EU introduced new regulations on transparency and targeting, both companies drastically changed their policies. The ban affects not only political parties but also civil society organizations. While some feared this would reduce political communication, campaigners in Berlin, Saxony-Anhalt, and Mecklenburg-Vorpommern report they have adapted by shifting focus to alternative methods such as stickers, offline activities, direct conversations, and events. Representatives from various parties, including the Greens, CDU, SPD, and Left Party, note that funds previously spent on online ads are now being redirected toward content quality, digital infrastructure, and community engagement.

Meta has agreed to pay $17 billion in a settlement with 29 U.S. states to avoid facing potentially higher penalties over allegations that its social media platforms contribute to youth addiction. The deal requires the company to implement stricter safeguards aimed at protecting children from excessive use of its services. These measures include banning push notifications during school hours and nights, removing beauty filters, allowing users to create personalized content feeds instead of algorithm-driven ones, and completely blocking access for users under 14 years old. For teenagers aged 14 to 18, limited access to Instagram and other platforms is permitted for two hours per day. Experts have criticized the financial penalty as relatively small for a company of Meta’s size, though they acknowledge the agreement marks a step forward in addressing concerns about the impact of social media on young users. The settlement comes amid growing evidence linking heavy social media use among adolescents to mental health issues such as sleep disturbances, chronic fatigue, and physical discomfort. A recent study by the German health insurance provider DAK found that one-quarter of surveyed young people exhibited problematic usage patterns. Another survey conducted by the Techniker Krankenkasse (TK) revealed similar findings, with many young users reporting symptoms akin to those associated with substance dependence. These reports have intensified calls for regulatory action against tech companies, particularly regarding their platform designs that encourage prolonged engagement. In Germany, there is increasing pressure on policymakers to introduce a comprehensive ban on social media for minors, following the precedent set by the U.S. settlement. Critics argue that the European Union should not merely emulate the American approach but take more decisive steps to regulate technology firms. A government-appointed commission had previously proposed either a blanket prohibition or case-by-case assessments of each platform, but progress has been slow due to delays in finalizing regulations at the EU level. The European Commission is expected to present a draft law in September, although initial plans for a strict, continent-wide ban on social media for under-18s appear to be evolving. The revised proposal suggests an age limit of 13 years, but rather than enforcing an outright ban, the plan would allow access for younger users with explicit parental consent. This adjustment aims to align the regulation with fundamental rights protections within the EU while still safeguarding minors. The flexibility introduced could help prevent legal challenges, as seen in France, where President Emmanuel Macron faced setbacks after his attempt to impose a nationwide ban was struck down by the constitutional court for violating existing EU laws. The incident served as a cautionary tale for Brussels, highlighting the need for adaptable frameworks that respect both child welfare and legal boundaries. Differences in national positions complicate efforts to establish uniform standards across the EU. While Germany supports the 13-year threshold, France advocates for a higher limit of 15 years, Austria proposes a ban until 14, and Spain favors a restriction starting at 16. Estonia, meanwhile, opposes broad prohibitions altogether, preferring targeted interventions to mitigate harm. These divergences underscore the challenge of achieving consensus on digital policies that balance protection for youth with the right to internet access. The European Commission is also focusing on the structural design of social media platforms, aiming to compel tech giants to modify features that promote addictive behavior. Algorithms and functions designed to keep users engaged for extended periods are under scrutiny. The recent high-profile settlement involving Meta may serve as leverage to push for broader changes in how these platforms operate. However, British researchers remain skeptical about the effectiveness of such measures without robust data support, warning against hasty implementations based on incomplete information. German officials are considering unilateral action if progress stalls at the EU level, reflecting the urgency felt by some policymakers. Meanwhile, the debate continues over whether a complete ban on social media for children is necessary or if alternative strategies can achieve similar outcomes without infringing on user rights. As discussions unfold, the focus remains on finding solutions that effectively address the risks posed by excessive screen time while ensuring that young people are not excluded from the benefits of digital connectivity.

How this report was made. Objective News wrote this report from 3 source articles, using AI-assisted synthesis under our methodology. It is our own text, not a copy of any single outlet. Read our methodology.

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4 reports

netzpolitik.org logonetzpolitik.orgIndependentCenterFactual 60Objective 759/2/2026
Elections without ads: How Google and Meta are changing the current election campaign

The article discusses how the ban on political advertising by Google and Meta, effective from late 2025, has impacted current election campaigns in Germany. Previously, targeted political ads on platforms like Facebook, Instagram, YouTube, and Google Search had become central to digital campaign strategies over the past decade. However, after the EU introduced new regulations on transparency and targeting, both companies drastically changed their policies. The ban affects not only political parties but also civil society organizations. While some feared this would reduce political communication, campaigners in Berlin, Saxony-Anhalt, and Mecklenburg-Vorpommern report they have adapted by shifting focus to alternative methods such as stickers, offline activities, direct conversations, and events. Representatives from various parties, including the Greens, CDU, SPD, and Left Party, note that funds previously spent on online ads are now being redirected toward content quality, digital infrastructure, and community engagement.

Bias read (Center): The article presents a balanced view of the impact of the ad ban, citing perspectives from multiple political parties (Greens, CDU, SPD, Left Party) without overtly favoring any particular ideology. It reports on both the challenges and adaptations made by campaigners, without taking a clear stance.

Why factuality (60): The article discusses Google and Meta's policy changes regarding political advertising, which is unrelated to the primary source document about the AfD's financial issues. As such, it does not address the factual claims from the primary source and therefore cannot be assessed for accuracy in relatio

Why objectivity (75): The tone remains neutral and informative, discussing the impact of tech companies' policies on political campaigns. There is no evident bias or emotional language towards the subject matter.

heise online logoheise onlineIndependentCenterFactual 60Objective 508/30/2026
Social media: Prien expects consequences from meta-comparisons in the US

Familienministerin Karin Prien erwarte konkrete Konsequenzen aus dem US-Prozess gegen Meta in der Europäischen Union und Deutschland. Im Rahmen des Verfahrens wurde festgestellt, dass Kinder und Jugendliche durch die Geschäftspraktiken von Social-Media-Plattformen gesundheitlich geschädigt und süchtig gemacht werden könnten. Meta stimmte einer Geldstrafe von rund 16,7 Milliarden US-Dollar zu und verpflichtete sich zu Änderungen, die Jugendliche schützen und Eltern mehr Kontrolle ermöglichen sollen. Prien fordert die EU zur Einführung einheitlicher Altersgrenzen und zur Umsetzung von 'Safety by design'-Maßnahmen auf, um Kinder vor schädlichen Inhalten zu schützen. Sie betont, dass die EU mit ihrer Marktmacht eine Lösung finden müsse, ansonsten werde sie ein nationales Gesetz für Deutschland einführen.

Bias read (Center): Die Berichterstattung bleibt neutral und berichtet objektiv über die Positionen der EU, Deutschlands Familienministerin und Meta. Es wird keine parteipolitische Einordnung oder emotionale Bewertung der Situation gegeben. Die Quellen werden sachlich zitiert, und es wird keine einseitige Darstellung v

Why factuality (60): The article discusses the EU regulation on political advertising transparency but focuses primarily on Germany’s Family Minister Karin Prien and her views on regulating social media platforms like Meta. It mentions the EU regulation briefly but does not accurately reflect the primary source document

Why objectivity (50): The article presents a biased perspective by emphasizing concerns raised by Karin Prien regarding children's health and platform responsibility, while downplaying the actual content of the EU regulation. It uses emotionally charged terms such as 'süchtig gemacht werden' (make addicted) and frames th

Süddeutsche Zeitung logoSüddeutsche ZeitungIndependent🔒CenterFactual 50Objective 608/27/2026
Meta-union in the US: New features to protect young people on social networks

The article discusses new features introduced by Meta (parent company of Facebook, Instagram, and WhatsApp) aimed at protecting young users on social networks. These features include tools to limit screen time, control content exposure, and provide resources for mental health support. The focus is on addressing concerns related to youth safety and well-being in online spaces. While the article highlights Meta’s efforts to improve user protection, it does not delve into broader regulatory challenges or criticisms surrounding data privacy and algorithmic influence.

Bias read (Center): The article presents Meta's initiatives as proactive measures without overtly criticizing or praising them. It focuses on the company's actions rather than taking a clear ideological stance. There is no strong emphasis on political agendas or partisan perspectives, maintaining a balanced tone.

Why factuality (50): This article discusses Meta's new features for youth protection in the US, but does not mention the UK's social media ban or related political efforts. It focuses on US-based developments rather than the primary source document which centers on UK policy discussions. The content is relevant but not

Why objectivity (60): The tone remains neutral and informative, presenting facts about Meta's actions without overt bias. However, the focus on US developments may give a skewed perspective compared to the UK-focused primary source.

netzpolitik.org logonetzpolitik.orgIndependentCenterFactual 40Objective 309/2/2026
Political advertising: Meta and Google help the AfD by banning it

The article discusses how Meta and Google have banned political advertising on their platforms, which has had significant implications for political campaigns in Germany. This move follows a strategy outlined by former Facebook executive Joel Kaplan, who suggested that keeping politicians dependent on the platform would prevent regulatory intervention. The European Union finally passed regulations in 2024 to increase transparency and targeting rules for online political ads, prompting Meta to prohibit such advertisements on Facebook and Instagram, though users can still post content. In response, German political campaigns have shifted budgets to regional media and cinemas, while also adapting to social media algorithms through methods like memes and 'Fit-Checks.' However, this shift raises concerns about how campaign strategies might change under new platform dynamics.

Bias read (Center): The article presents both perspectives, how the ban affects political communication and the potential changes in campaign strategies, without overtly favoring one side. It includes quotes from various stakeholders and describes the situation objectively, avoiding loaded language or one-sided sourcing.

Why factuality (40): This article misrepresents the EU regulation entirely, claiming that Google and Meta have banned political advertising in Europe since 2025, which is not mentioned in the primary source. The article also incorrectly attributes this decision to a strategy by Meta to avoid regulation, which is specula

Why objectivity (30): The article has a strong bias against tech companies, suggesting they are actively undermining democratic processes by banning political advertising. It uses emotive language such as 'drastische Maßnahme' (draconian measure) and implies that the actions of Google and Meta are harmful to democracy wi

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