Valentina Miletić announced with a special message: 'It will take a few days for the impressions to settle'

Valentina Miletić, a prominent journalist with HRT, has shared an emotional message on social media following the conclusion of her coverage of the World Cup. In her post, she expressed gratitude to colleagues, collaborators, and viewers, acknowledging the intense experience of covering the tournament. The World Cup brought numerous exciting moments, and similarly, the television team dedicated to this major competition faced an equally demanding period. After completing the project, Miletić decided to share her reflections with her audience. Miletić and Marko Šapit have been leading the show "Americana," the main studio program of HRT during the World Cup, since June 11 of this year. In a special post, Miletić acknowledged that it would take some time for the impressions of this experience to settle. She stated, "It will take a few days for the impressions to settle, but honestly, I am very proud of how we managed this." Her message conveyed genuine satisfaction with the successful completion of the project. Miletić thanked everyone who was part of this story, whether they were in front of or behind the cameras. She emphasized the importance of teamwork that stood behind each broadcast. The journalist did not forget her followers and viewers who had sent her messages of support and many compliments over the past few days. "Thank you for every kind message and comment I received in recent days," she said, highlighting how much the support of the public, which followed the show throughout the World Cup, meant to her. The International Football Federation (FIFA) has addressed the issue of offensive posts on social media during the World Cup. According to FIFA's Social Media Protection Service (SMPS), more than seven million potentially offensive posts directed at players, teams, or referees were registered on social media platforms during this year’s World Cup, which will conclude on Sunday with the final match between Spain and Argentina. FIFA added that this represents a fourteen-fold increase compared to the last World Cup held in Qatar in 2022, during which 470,000 such messages were deleted. Earlier this month, FIFA announced that 11 percent of these offensive messages were racist in nature. SMPS moderated over 53 million posts and comments during the World Cup. The World Cup coverage by Miletić and her team coincided with a surge in online hostility, prompting FIFA to intensify its efforts in monitoring and managing content on social media. This highlights the challenges faced by both broadcasters and international sports organizations in maintaining a respectful environment for athletes and officials amidst global sporting events. The collaboration between Miletić and her team at HRT, while focused on delivering comprehensive and engaging coverage of the World Cup, occurred against a backdrop of heightened scrutiny and criticism on digital platforms. Their work underscored the complexity of modern journalism, balancing the demands of live broadcasting with the need to address the growing concerns around online behavior. As the World Cup comes to a close, the focus shifts to the aftermath of the tournament, including the impact of the extensive social media activity monitored by FIFA. The organization continues to evaluate the effectiveness of its measures in addressing offensive content, aiming to ensure a safer and more inclusive environment for all participants in future international competitions. The success of Miletić's coverage and the challenges posed by the rise in offensive posts on social media reflect broader issues within contemporary sports journalism. As the final whistle blows on the World Cup, attention turns to the ongoing dialogue about responsible online conduct and the role of media in shaping public discourse around global sporting events.