Al Freej Fridge returns to say thanks with drinks and ice creams for workers in Dubai

The Al Freej Fridge campaign, a community-driven effort aimed at showing gratitude to the hardworking individuals who contribute to Dubai's growth, has made a triumphant return for its third consecutive year. This initiative, organized by Ferjan Dubai in partnership with Mohammed bin Rashid Al Maktoum Global Initiatives, seeks to provide essential refreshments to the city's labor force throughout the scorching summer months. With over two million bottles of cold water, juices, and ice creams set to be distributed, the campaign reflects a broader societal commitment to recognizing the contributions of these workers.

The campaign commenced with four refrigerated vans staffed by more than 200 Emirati volunteers, operating in two shifts to ensure continuous service. These volunteers will traverse key locations such as Jebel Ali, Al Quoz, Al Warqa, and Al Barsha, targeting areas with high concentrations of workers. The distribution strategy includes reaching out to delivery riders, cleaning crews, landscapers, and gardeners, ensuring that the most vulnerable groups receive much-needed relief from the intense heat. The initiative was launched in 2024, during which a million drinks were successfully handed out, highlighting the growing scale and impact of the program.

Alia Al Shamlan, director of Ferjan Dubai, emphasized the importance of acknowledging the efforts of the workers who play a crucial role in shaping the city. She noted that as Dubai continues to expand, it becomes increasingly vital to recognize the value of these individuals within the community. "We want to show workers that we acknowledge and appreciate their work," she stated, underscoring the campaign's goal of fostering a sense of unity and mutual respect among all sectors of society.

In addition to the direct distribution of supplies, the campaign aims to inspire greater civic engagement. Ibrahim Al Balooshi, director of sustainability and partnerships at MBRGI, expressed hope that the initiative would encourage citizens to extend their support beyond formal programs. He suggested that simple acts, such as offering water to a passing worker, could significantly enhance the well-being of the community. "Everyone can take this up in their own way," he remarked, emphasizing the collective responsibility of maintaining a compassionate and supportive environment.

The success of the Al Freej Fridge campaign is further bolstered by collaborations with organizations such as the UAE Water Aid Foundation (Suqia) and the UAE Food Bank. Suqia provides the necessary cold bottled water, while the UAE Food Bank ensures access to refrigerated storage facilities for both water and frozen food. Additionally, Careem, a leading delivery company, has contributed by setting up mobile stations across the UAE to offer respite to delivery riders during the summer months.

Complementing these efforts, the Roads and Transport Authority has established approximately 40 air-conditioned rest areas for delivery riders in neighborhoods such as Hessa Street, Al Khawaneej, Al Barsha, Al Satwa, Oud Maitha, Al Karama, and Arjan. These rest zones, strategically located based on studies of high-traffic delivery zones and in coordination with delivery companies, feature water dispensers and other amenities designed to alleviate the physical strain experienced by workers during the summer.

As the UAE prepares for its hottest summer period, starting on July 3 and lasting for 40 days, the Al Freej Fridge campaign stands as a testament to the power of community action and shared responsibility. It not only addresses immediate needs but also fosters a culture of empathy and solidarity, encouraging all members of society to contribute to the well-being of one another. The ongoing efforts highlight the importance of safeguarding the health and safety of the workforce while instilling values of compassion in future generations. As the campaign unfolds, it remains a beacon of hope and recognition for those who tirelessly work behind the scenes to build and maintain the vibrant city of Dubai.