COFollowing a magnitude 7.4 earthquake in Colombia on August 10, 2026, Natalia Bayona, director of ONU Turismo, proposed a 'solidarity tourism' strategy to aid affected regions. The plan involves collaboration between public and private sectors to promote tourism as both an economic activity and a means of community recovery. This includes creating new tourism packages tailored to local conditions, engaging airlines, travel agencies, and cultural organizations, and leveraging tourism to generate income for communities while supporting their gradual recovery. The initiative builds on a similar national program launched in May 2025 aimed at boosting local economies through community-based tourism.
Bias read (Center): The article presents a policy proposal by an international organization (UNWTO) and references government initiatives without overtly favoring any political side. It focuses on collaborative efforts involving public and private stakeholders rather than taking a stance on specific policies or parties
