MXOn August 30, International Day of the Victims of Enforced Disappearances was commemorated in Mexico, where families and search groups gathered across the capital to demand justice and raise awareness about their ongoing struggle. During this annual event, photographers organized the second edition of 'La Pega,' a photographic exhibition highlighting the efforts of search groups nationwide. According to Amnesty International, there are 132,844 people who have disappeared and remain unlocated in Mexico, along with 72,000 unidentified bodies in morgues. On August 29, participants affixed photographs to walls in the Glorieta de las Mujeres que Luchan area. However, the American sports brand Saucony reportedly covered these photos with advertisements early on August 30, sparking widespread criticism online for perceived insensitivity toward the issue of disappearances. In response, Saucony issued an apology through its Instagram account and contacted organizers to publicly apologize and offer compensation, including covering costs for printing and placing new materials.
Bias read (Center): The article presents both the controversy surrounding Saucony's actions and the organization's subsequent response without overtly favoring either side. It includes direct quotes from Saucony's statement and mentions the organizers' confirmation of the brand's outreach, maintaining neutrality in the
