IndiaThe Tamil Nadu Tourism Development Corporation (TTDC) introduced a ₹99 chicken biriyani promotion at its restaurants across Tamil Nadu to attract more visitors amidst rising restaurant prices due to increased LPG and raw material costs. The offer includes 450–500 grams of chicken biriyani with side dishes and is available at 21 locations, with an expectation of selling around 4,200 plates. TTDC claims to manage costs through efficient procurement and standardized cooking processes while maintaining food quality.
Bias read (Center): The article presents the TTDC's initiative as a market-driven strategy to boost tourism and affordability, without overtly criticizing or praising the decision. It reports on the economic context and TTDC's cost management methods objectively, without taking a clear ideological stance.
