IndiaThis article explores how social media influencers create a sense of authenticity and intimacy that shapes public perception, often replacing traditional gatekeepers. It argues that influencers gain trust through repetition and emotional connection rather than expertise or citations. The piece discusses how this model allows individuals from diverse backgrounds to reach large audiences, transforming persuasion into a professional field. However, it also highlights concerns about the blurring line between genuine advice and commercial messaging, particularly during events like the pandemic when misinformation spread rapidly through wellness and health content.
Bias read (Center): While the article addresses the broader societal impact of social media, it does not take a clear ideological stance. It presents both the benefits and risks of influencer culture without overtly favoring either side. The discussion remains analytical and balanced, focusing on psychological and soci
