The BJP is increasing its focus on Instagram, shifting from its traditional reliance on X (Twitter) and WhatsApp, following the unexpected rise of the Cockroach Janta Party (CJP), a satirical youth movement that gained traction through Instagram reels and memes. The CJP, which began as a response to a court comment comparing unemployed youth to 'cockroaches,' evolved into a nationwide student protest against the NEET paper leak, leading to the resignation of a union minister. This movement highlighted Instagram's growing political influence, as the CJP's account rapidly gained millions of followers, surpassing the BJP's official handle in under a week. While some analysts suggest the BJP was caught off guard, an anonymous BJP-linked digital communications executive claims the shift toward Instagram, including increased use of reels, began as early as February-March of the previous year, indicating a strategic move rather than a reactive one.
Bias read (Center): The article presents a balanced view of the BJP's shift to Instagram, acknowledging both the external pressures from the CJP movement and internal strategic changes. It includes perspectives from different sources, analysts suggesting the BJP was caught off guard and an anonymous executive claiming a






