Prices for subscriptions to be higher from September Swisscom's Wingo brand is on the rise again

Wingo, a subsidiary brand of Swisscom, has announced that its subscription prices will increase again starting in September 2026. This follows a similar price hike just over a year ago, marking a second rise in less than 12 months. The company claims the changes are due to ongoing improvements in its mobile and internet offerings. All customers will be transitioned to the new plans beginning in September, with monthly charges increasing by up to one Swiss franc. These increases come alongside enhanced roaming services for mobile users and improved security features for internet subscribers. The decision has sparked concern among some customers, particularly those who had signed up for lifetime fixed-price subscriptions. Previously, Wingo offered such deals with promises like “Lebenslang nur 19.95” (Lifetime only 19.95). When Wingo attempted to raise prices in 2025, it faced criticism from customers who felt misled. In response, the company allowed affected customers to continue under the same terms. Now, however, the situation appears different. Customers with lifetime pricing must actively contact Wingo before August 31, 2026, to retain their current rates. Those who fail to act will automatically be moved to the new, more expensive plan starting in September. Wingo has stated that the move is necessary to align with its updated service portfolio. It emphasized that the previous price guarantees remain valid for those who opt to stay on their existing plans. However, this approach has been met with frustration from some customers. They argue that the requirement to proactively request continued access to the old pricing feels like pressure to leave their current subscriptions. One customer described the policy as “a disgrace,” suggesting it could set a precedent for annual price hikes. Several customers have shared their dissatisfaction with SRF’s consumer magazine Espresso. While they acknowledge the amount of money involved is relatively small, many feel the change is an attempt to gradually phase out lifetime pricing offers. Some fear that future price adjustments might become routine, leading to a loss of long-term stability in their expenses. Others worry that Wingo may begin raising prices annually, making it harder for customers to lock in favorable rates. For customers who have opted for lifetime pricing, there are steps they can take to maintain their current subscription. They must reach out to Wingo via a free hotline by August 31, 2026, to confirm their preference. Those who have chosen lifetime discounts rather than fixed prices are unaffected by these changes, as the company explains that a discount does not equate to a guaranteed price. Instead, such customers may still face higher base rates even with reduced fees. Wingo has defended its actions, stating that regular reviews of its offerings are necessary to ensure customers receive up-to-date products and services. It added that while no further price adjustments are planned at present, the company reserves the right to reassess its pricing strategy periodically. The firm also noted that all customers will benefit from the expanded features included in the new packages, though those who stick with the old pricing will miss out on these enhancements. Legally, there is currently no binding court ruling on the issue of lifetime price guarantees. However, in 2023, the Telecommunications Ombudsman issued a recommendation regarding such agreements. According to the guidance, contracts with lifetime pricing should continue under the originally agreed terms. Despite this, Wingo has not made clear how it intends to apply this advice to its current situation. The lack of legal clarity leaves customers uncertain about their rights and options moving forward.