TenTrade Appoints Wilfred Obasi as Regional Director Africa, Accelerating Local Expansion

TenTrade, a global CFD and prop brokerage firm, has appointed Wilfred Obasi as its Regional Director for Africa, marking a significant step in the company's strategy to expand its footprint on the continent. The appointment was announced in tandem with the firm’s broader ambitions to deepen its operational presence and enhance its commercial offerings tailored specifically to African markets. Obasi assumes leadership of TenTrade’s commercial operations in Africa, succeeding Victor Ufot, whose contributions laid the groundwork for the current phase of growth. Obasi brings extensive experience in the financial services sector, having spent thirteen years at Exinity, where he held the position of Partner Enablement Manager in Dubai. His career trajectory underscores a deep understanding of foreign exchange and CFD operations, including client acquisition, partner management, and strategic commercial growth. These competencies are critical as TenTrade seeks to bolster its market share and service delivery across diverse African regions. Under Obasi’s leadership, TenTrade aims to intensify its efforts in revenue expansion, client acquisition, and partnership development. A central component of his mandate includes introducing new financial instruments and customizing the broker’s CFD and prop trading offerings to better meet the expectations of African traders. Additionally, expanding into new markets and enhancing existing ones will be among his top priorities for the coming year. In a statement, Obasi expressed enthusiasm about his new role, emphasizing the untapped potential within the African market. He highlighted the importance of strengthening partnerships and ensuring that all traders feel the company’s commitment. “TenTrade has built some strong momentum here already,” he noted, “and I’m glad to be part of driving it forward.” This sentiment reflects both personal ambition and alignment with the company’s strategic goals. Chief Revenue Officer Andreas Andreou welcomed Obasi’s appointment, underscoring the value of his industry expertise and familiarity with African markets. “His deep industry expertise and knowledge of local and regional African markets will allow us to shape TenTrade’s expansion path in the region,” Andreou stated. “As our values and visions align, I’m confident that with Wilfred Obasi leading our commercial operations in Africa, TenTrade will grow even stronger.” The hiring of Obasi aligns with TenTrade’s broader branding initiatives, which include a symbolic emphasis on the number 10. This number represents high performance and success, echoing the legacy of football legend Luis Figo, who serves as the company’s brand ambassador. Figo’s association with TenTrade reinforces the firm’s vision that excellence in trading, much like in sports, requires discipline, resilience, and emotional control. Obasi’s appointment extends this vision locally, aiming to build trust and establish a robust market presence in Africa. Much like Figo embodies the standards TenTrade upholds globally, Obasi is tasked with translating these ideals into effective local strategies. This dual approach, global inspiration and localized execution, positions TenTrade to navigate the complexities of the African market while maintaining its international reputation. For more information on TenTrade’s services, interested parties can visit the company’s website at tentrade.com/en/.