NAN: Nigerian film industry is one of the country's strongest economic and diplomatic assets, diplomat says

Nigeria's film industry, known as Nollywood, has been described as one of the country’s most powerful economic and diplomatic assets, according to a statement made by a Nigerian diplomat during a special screening of the socio-political blockbuster "Kalakiri" at Saint John's University in New York. The remarks were delivered by Abubakar Gida, Nigeria’s Consul General in New York, who emphasized how Nollywood contributes significantly to Nigeria’s global visibility and soft power.

Gida highlighted that Nollywood showcases the creativity, innovation, and talent of Nigerians on a global scale. He noted that the Nigerian government is actively supporting the industry through initiatives aimed at strengthening regulatory frameworks and enabling creators to better leverage intellectual property for improved financing. According to him, the creative industry plays a crucial role in enhancing youth influence, creating employment opportunities, and promoting economic diversification within Nigeria.

The diplomat also pointed out that Nigerian music, fashion, culture, and Nollywood have become globally recognized symbols of the nation's soft power. He referenced recent performances by Nigerian musicians at international football tournaments as evidence of Nigeria's expanding cultural influence around the world. Gida encouraged members of the Nigerian diaspora to invest in the country's creative economy, describing it as a “goldmine” that remains largely untapped.

The film "Kalakiri" was presented as a representation of Nigeria's complex transition from military rule to constitutional democracy, while also portraying positive national narratives on the international stage. It is an adaptation of the play "The Prisoner of Kalakiri," written by Nigerian academic and playwright Prof. Chudi Uvahurike. Directed by award-winning filmmaker Chika Onu, the production explores themes such as democracy, political repression, justice, freedom, and national renewal.

Several prominent actors from Nollywood participated in the film, including Segun Arinze, Nancy Isime, Charles Okocha, Caleb Richards, Aisha Mohamed, Akume Akume, and over 100 other leading actors from the industry. Executive producer Obi Emekelu stated that the production created jobs for more than 500 individuals, including actors, screenwriters, technicians, and other team members.

Emekelu previously served as head of the Bureau for North America at the National African News Agency before joining the United Nations and later the African Export-Import Bank, where he became director and global communications chief. He mentioned that the production employed over 100 actors and hundreds of producers, demonstrating the vast capacity of Nollywood to generate employment.

The release date of the film was intentionally chosen to coincide with June 12, Nigeria’s Democracy Day, as the story revolves around political emancipation and democracy. Emekelu explained that this timing makes June 12 the most appropriate period for the film's launch. He added that North America was selected for the special screening due to its large Nigerian and African diaspora communities, many of whom can personally relate to the historical experiences depicted in the film.

Plans are underway to present "Kalakiri" at major international film festivals, and discussions are ongoing regarding distribution through major streaming platforms such as Netflix to reach a broader international audience. The film aims to further elevate Nigeria's cultural presence on the global stage and reinforce the significance of Nollywood as a vital component of the nation's identity and economic strategy.