The article discusses the phenomenon known as 'what about me-ism' or 'kaj pa jaz' in Slovenian, which refers to people's tendency to question whether content they encounter online applies to them personally. This behavior often manifests in social media comments where users ask questions like 'What about people without a garden?' or 'What about diabetics?' after seeing posts tailored to specific groups. Psychologists explain this as a form of egocentric bias, where individuals interpret information through their own experiences. Social media algorithms contribute by showing users content aligned with their interests, reinforcing the belief that everything seen online is relevant to them. The article highlights how this phenomenon has been amplified by the pandemic, increasing sensitivity around feelings of exclusion.
Bias read (Center): The article does not take a political stance but rather analyzes a psychological and sociological phenomenon related to social media usage. It presents research findings and expert opinions without favoring any particular viewpoint.





