Toyota in new hands in Slovenia

Toyota Slovenia Names New CEO for 2027, Continues Mobility Strategy Expansion Toyota Slovenia has announced that Mitja Bulc will take over as chief executive officer starting September 1, 2026. This marks a leadership change within the company, with current director Gregor Mauk stepping down to assume a new role as head of mobility solutions for KINTO in the Adriatic region. The transition reflects ongoing strategic shifts within the automotive industry and underscores Toyota’s commitment to evolving its presence in Slovenia through innovation and customer-focused initiatives. Mitja Bulc joins the top management team with extensive experience in the automotive sector. Over the years, he has held various leadership positions, including overseeing sales and after-sales processes and contributing to the development of the retail network in Slovenia. His deep understanding of the local market, coupled with his hands-on experience in service delivery and customer engagement, positions him well to lead Toyota Slovenia during a period of rapid transformation. His appointment ensures continuity in operations while aligning with the broader regional structure of Toyota’s business strategy. Bulc’s responsibilities will include further strengthening the brand’s position in the Slovenian market, developing both sales and service networks, guiding the brand through the accelerated shift toward electrification, and enhancing the overall customer experience. He emphasized that the automotive industry is undergoing significant changes that demand adaptability, creativity, and a strong focus on customers. With Toyota’s diverse range of electric powertrains and robust dealership network, he believes the company is well-equipped to navigate this evolving landscape. Gregor Mauk, who has led Toyota Slovenia for several years, will now oversee the expansion and development of KINTO’s mobility solutions in the Adriatic region. His new role involves broadening the scope of services beyond traditional vehicle ownership, such as flexible car rentals and fleet management. This move highlights Toyota’s growing emphasis on modern mobility options and aims to enhance convenience and accessibility for consumers. Mauk’s expertise in managing complex logistics and customer relationships will be crucial in driving these initiatives forward. The leadership change comes amid a broader trend in the automotive industry towards sustainability and digital integration. As more consumers seek alternatives to conventional car ownership, companies like Toyota are investing heavily in mobility-as-a-service models. In Slovenia, where urbanization and environmental concerns are increasingly influencing consumer behavior, this shift represents a strategic response to changing market demands. Toyota’s continued investment in electric vehicles and connected technologies reinforces its long-term vision for sustainable transportation. KINTO, a subsidiary of Toyota, plays a key role in delivering innovative mobility solutions across Europe. By expanding its footprint in the Adriatic region, the company aims to provide tailored services that meet the unique needs of local markets. This includes integrating advanced technology into mobility offerings, ensuring seamless user experiences, and supporting regulatory compliance in different jurisdictions. The collaboration between Toyota Slovenia and KINTO exemplifies the company’s approach to adapting to global trends while maintaining a strong regional presence. Looking ahead, the new leadership team is expected to prioritize transparency, efficiency, and customer satisfaction. With the automotive industry facing unprecedented challenges and opportunities, Toyota Slovenia’s ability to innovate and respond swiftly will determine its success in the coming years. The transition from Mauk to Bulc signals a deliberate effort to maintain stability while embracing the future of mobility. As the company continues to evolve, its focus on quality, reliability, and technological advancement will remain central to its operations.