VENICE, Italy, Several hundred protesters marched Friday against the arrival in Venice of the American ambassador’s luxury yacht, briefly clashing with riot police as they neared the vessel. Activists described hospitality mogul Tilman Fertitta’s arrival as an unwelcome display of American wealth and influence at a time when many Italians see the Trump administration upending the post-World War II international order. Protesters shouted “Shame!” as they approached the yacht, carrying inflatable water toys and beach balls behind a sign reading “Venezia non si USA,” a play on words meaning “Venice is not to be used,” with the USA acronym capitalized. As the demonstrators reached a double line of riot police blocking access to the super yacht, they raised their arms to show they were peaceful. However, the police pushed back with their shields when the demonstrators refused to stop. Inflatable toys flew through the air during the confrontation. After the clash, protesters directed their frustration toward Fertitta, the mayor, and the police, chanting “Shame!” repeatedly. Fertitta arrived in Venice earlier Friday, mooring in St. Mark’s Basin as part of a coastal diplomacy tour marking the 250th anniversary of American independence. Police boats were stationed around his yacht, which dwarfed buildings along the banks of the lagoon. A heavy police presence accompanied the demonstrators, who carried signs reading “Make America Read Again” and “Oligarch in saor,” a reference to a Venetian specialty with sardines. The so-called Coastal Diplomacy 250 tour of 13 Italian coastal regions on a super yacht is intended to celebrate “our shared history, our economic partnership, and the cultural bonds that make the U.S.-Italy relationship so special,” Fertitta said in a social media post. Fertitta declined a request for an interview to discuss the tour and the planned protest, but he issued a short statement supporting the right to protest. “I like Italians, we Americans respect freedom of speech and the right to peaceful protest; Coastal Diplomacy celebrates our nation’s founding and these fundamental rights,” Fertitta said in the statement. He added that the tour has “been an amazing way for me to meet Italians from all walks of life and to celebrate 250 years of U.S. independence and decades of friendship with Italy.” In Venice, many of the same groups that protested the wedding last year of Jeff Bezos to Lauren Sanchez mobilized against Fertitta’s arrival aboard the 117-meter (384-foot) luxury yacht, Boardwalk, which features two helipads, a pair of swimming pools, and a fully equipped spa and gym. On July 4, protest organizers unfurled a banner as long as Fertitta’s yacht to illustrate what the protesters called “the dimensions of his arrogance.” “It’s arrogant to think he can do what he wants in a city that is ever more sold to the single culture of tourism,” organizer Stella Morion told The Associated Press. She said protesters are also opposed to President Donald Trump’s international politics, including U.S. strikes on Iran, which she said have prompted a spike in energy prices. “It is the umpteenth slap in the face of a city and all of the people in Venice who struggle to reach the end of the month due to an increase in prices caused by Trump’s war,” she said. Activist Tommaso Cacciari described the sight of the yacht, which at six stories was taller than neighboring buildings, as “gross.” Emanuele Lepore, another activist, said the presence of the towering yacht provoked in him “first and foremost rage” after a long fight to ban cruise ships from the Giudecca Canal and historic center. Fertitta, the billionaire owner of Fertitta Entertainment, was sworn in as ambassador to Italy in 2025. He made his fortune in the hospitality industry, including restaurants, hotels, and casinos. He also owns the NBA’s Houston Rockets. His official biography puts his net worth at $11.3 billion, while Forbes ranks him among the 100 wealthiest Americans. Details of who Fertitta will meet while in Venice have not been released, but he is expected to attend the famed Redentore festival on Saturday, which commemorates the end of the plague in 1576, culminating with celebratory fireworks over St. Mark’s Basin. He has already stopped over in the Sicilian port town of Cefalu, where his family’s roots trace back to 1566, and met with the governor in Palermo. Other stops have included the Calabrian port of Le Castella and he sailed along the coast of southern Italy.
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